Jun 14, 20124 min read

Marketing Day: June 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Nobody Tracks Web Users More Than Google & Facebook, Report Says

When it comes to tracking web users across the web, no one does it more than Google and Facebook. Those two companies filled out the top five spots in Evidon’s Global Tracker Report, which was released on Tuesday. The report uses data from the 1.6 million users of Evidon’s Ghostery web browser plugin, which monitors […]

Real-Time Bidding To Come To Facebook Ads

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting. Though there’s been much speculation about Facebook starting an ad network like the Google Content […]

Reddit Bans The Atlantic, Business Week And More For Spamming

Yesterday Redditors noticed a strange error message when trying to submit content from a handful of major news sources, a message that indicated the sites were not allowing due to “spamming and/or cheating.” Reddit, the most popular social news aggregation site, has traditionally been a very open community, but this move is less apparent. No […]

Which Comes First, The Site Or The App?

There are a few questions I’m asked almost daily in the course of my work. For example, “is the iPad a mobile device?” And, of course, the classic “Is this the year of mobile?” (Yes, they’re still asking….) One of my favorites is, “What should I develop first — a mobile site or a mobile […]

DudaMobile: Restaurant Category Dominates Among SMBs With Mobile Sites

DudaMobile is one the leaders in building mobile websites for small businesses (SMBs). The company offers both DIY and DIFM programs and has a partnership with Google to help accelerate small business adoption of mobile sites. Because the company builds mobile websites and is probably the single largest host of mobile sites for SMBs it has […]

Four Of The Internet’s Biggest Ad Sellers Join In Ads Integrity Alliance

Along with spam and malware, bad ads — whether they’re for illegal or counterfeit goods, delivering malware or trying to scam users — are a scourge on the internet, eroding trust and poisoning the environment for legitimate marketers. A few months ago, folks at some of the internet’s biggest ad sellers — AOL, Google, Facebook, […]

Apple To Reportedly Kill Off Ping, The Social Network For Music

Monday’s WWDC Facebook announcement marked Apple’s full integration of the top two social networks in the world. The odd network left out (other than Google+) was Ping, Apple’s social network. Ping was launched in 2010 and was dubbed the social network for music but only ever saw mediocre usage. The service allowed users to follow artists & […]