Jun 13, 20124 min read

Marketing Day: June 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

New “Expanded Tweets” Help Make Twitter More Interactive

Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains links to partner websites the ability to pull images, preview content, play videos and more, directly from the Tweet: Another nice feature of Expanded Tweets is the mobile support. Users on the Twitter mobile client will see the Expanded […]

Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls

Microsoft Advertising is rolling out what it calls a “Conversation Ad” for Skype — a 300×250 medium rectangle that sits in the Windows version of the client when a non-paying user is on a call. It’s the first new advertising format since the company bought Skype for $8.5 billion last year. “Right from the start, […]

Dot.Bubble: ICANN Reveals New Top-level Internet Domain Applications

Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also hawked as a brilliant new way for brand marketers to further “own” the mental shelf-space of customers. What are they? In a nutshell, the […]

Fighting Legal Threats With Humor & Charity: The Oatmeal Vs. FunnyJunk

What could be worse than a web site apparently using your content without permission? How about getting a legal threat from that same site demanding a $20,000 payment? Faced with this type of crazy situation, Matthew Inman, aka The Oatmeal, responded with the type of humor and out-of-the-box thinking he’s known for. He decided to raise money […]

Filling the Sales Pipeline with Twitter

The very subject of this post makes me shudder: the idea that social media in general and Twitter in particular, should be used for lead generation is horrifying. At least it is if we use old-school sales approaches to new-school social media. At its best, social media is one of the greatest revolutions in communications […]

Mobile In The Wild: A Look At Amazon Emails

Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big tappable buttons have entered the industry’s collective list of best practices. Skinny emails and @media are a far cry from standard, but it’s much easier to find an example in my inbox […]

Facebook’s Official WordPress Plugin Simplifies Social Sharing

Looking to integrate Facebook into your WordPress site? Well, now no third party plugins are required as Facebook officially launched the “Facebook for WordPress plugin.” WordPress is the most popular publishing platform on the web to date, powering 16.6% of the web. The plugin allows publishers to socially publish all articles when pushing content live. In addition, […]

UK Privacy Regulator Reopens “Wi-Spy” Investigation Because Of FCC Findings Of Intentional Conduct By Google

The UK Information Commissioner’s Office (ICO) was mulling whether to reopen the Google Street View “Wi-Spy” investigation. This was prompted by the US Federal Communications Commission report that found the collection of so-called consumer payload data by Google was intentional. The ICO investigation has now been reopened, accordingly. The original 2010 investigation was closed without […]