Jun 12, 20124 min read

Marketing Day: June 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Implements “Tailored Trends” To Increase Trend Relevancy

Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant trends to each user: This has long been a headache for many users and trends simply didn’t apply to many. The new tailored trends will now reference your geographic area and those […]

Firm Predicts US iPad Usage Will Double This Year

Research firm eMarketer is predicting that the number of iPad users will grow to 53.2 million this year. And by 2015 eMarketer argues that “more than one-third of all US internet users will have such a device.” The fastest growth in the market is coming from the young and seniors, those under-12 and over 65. […]

Report: How Paid And Earned Facebook Programs Drive In-Store & Online Goals

Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media had on both in-store and online sales. The data uncovered conflicts wholeheartedly with the recent statements made by GM, that Facebook Ads don’t work. For the findings, two comScore products were used to drive media exposure; […]

Apple Begins Rollout Of Mobile Wallet Functionality With Passbook App

Most of the major internet companies are either actively in market with mobile payments or flirting with the idea. This includes Google, eBay/PayPal, Amazon and Facebook with Credits (there’s an article to be written about the future of Credits). And there are scores of startups and others also competing for consumer attention and merchant adoption […]

14 Ways To Turn On The Content Flow

IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with never-updated web sites, near-tweetless Twitter accounts, expressionless Facebook pages, and no-one-home YouTube channels. In the rush to adopt content marketing as a tactic, too […]

Applebee’s Mocks Social Media Users In An Attempt To Go Viral On Social Media

Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users. Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and […]

Measuring The Impact Of Conversion Lift

How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months […]