Jun 11, 20124 min read

Marketing Day: June 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Apple Integrates Facebook Into iOS6

As expected, Apple has announced a significant integration of Facebook into iOS6, the next generation of its mobile operating system. Apple’s Scott Forstall just told today’s WWDC keynote, in Apple’s typically understated style, that the company has worked with Facebook to create “the best Facebook experience ever on a mobile device.” Some highlights from the […]

IAB: Q1 Online Ad Revenues Up 15% Over 2011

The first quarter of 2012 was a very good one for the interactive advertising industry — the best first quarter on record, in fact, according to the latest Interactive Advertising Bureau (IAB) figures. Those surveyed by the IAB and Pricewaterhouse Coopers said they brought in $8.4 billion, 15% more than recorded in the year-ago period. […]

Twitter Airs Its First TV Commercial, Promotes Its First Hashtag Page

Twitter aired its first TV commercial during Sunday’s Poconoa 400 NASCAR race that aired on the U.S. cable network TNT. The 15-second spot is part of Twitter’s recently announced deal with NASCAR that saw the racing organization buying a new ad product called a “hashtag page.” During race weekend, fans could visit twitter.com/#NASCAR to get […]

Apple WWDC Keynote: Retina-Display MacBook Pro, iOS 6 Gets Facebook, Smarter Siri & Apple’s New Maps

At Apple’s WWDC keynote today, announcements came as expected: a new Retina-display MacBook and iOS 6 — when released this fall — to feature Facebook integration, a new all-Apple created mapping experience and a smarter Siri that handles more tasks. Apple Integrates Facebook Into iOS6 here on Marketing Land covers more about the Facebook news. Apple Gets Into Local […]

Google Compromises End Street View Litigation In Switz, Book Suit In France

Last week Google notched a major victory for Street View in Europe. The Swiss have affirmed its basic right to exist in the country, which is widely regarded to have among the toughest privacy laws on The Continent. The Swiss privacy regulator had demanded that Google guarantee it would be able to blur faces, car […]

Premium Content Vs. Audience & Data: Which Is Best For Marketers?

There is an abundant amount of digital inventory available to brand advertisers looking to purchase ad space, but what is the best way to spend ad dollars? On one hand, there is premium ad space that is well known to everyone. Think ESPN.com or NYTimes.com. You know what you’re buying, you can integrate your content, and […]

Pinterest Hires Away A Google Attorney To Start Its Own Legal Department

Although the legal questions that dogged Pinterest earlier this year appear to have died down to some degree, the company has hired away one of Google’s attorneys to start its own legal department. Michael Yang will begin as Pinterest’s General Counsel on June 18, a company spokesperson tells us. He’s their first internal attorney; Pinterest […]