Jun 10, 20136 min read

Marketing Day: June 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He’s a man under pressure as many investors have turned bearish on the company. The Numbers Cook kicked the keynote off with a bunch of adoption and usage stats: The app store is 5 years old 375K iPad apps (vs. […]
Twitter-Chase Ad Partnership Courts More Small Businesses Twitter’s full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to […]
Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its FBX partners in May. FBX news feed ads allow advertisers to retarget their site visitors with Facebook Link Page Post Ad formats. Triggit, a Facebook Exchange (FBX) partner, released results today […]
Pew: 34 Percent Of Americans Now Own Tablets This morning, the Pew Internet & Life Project is releasing telephone survey data showing that 34 percent of American adults now own tablets. Among better educated and more affluent households, the penetration rates are 50 percent or higher. Households earning at least $75,000 per year show tablet ownership rates of 56 percent, according to the […]
Let’s Raise Our Standards Online: Stop Faking ROI & Start Acting More Like TV TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices, marketers continue to allocate ad dollars in massive amounts to television. But, as digital starts to deliver similar products, there has been a debate raging about measurement. Nearly One-Third Of Online Display Ads Aren’t Seen […]
Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011 The GlobalWebIndex Streaming Device study for Q1 2013 reports that Android tablet users outnumbered iPad users last quarter by 34 million, with 156 million Android tablet users compared to 122 million iPad users. The study surveyed over 180,000 Internet users in 31 markets, including the Americas, Europe, Middle East and Asia Pacific countries, examining global […]
iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads? With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in […]
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GlassFeeds: First RSS News App For Google Glass Google Glass just got a lot more useful for me, and probably for a lot of heavy information consumers. As the SelfScreens blog reported, there’s a new app that brings any number of RSS feeds into the Google Glass timeline. It’s called GlassFeeds, and it comes with a number of powerful features: Activating the app […]
As Early As 2000 NSA Set Out To “Live On The Network” An enormous amount has already been written about the National Security Agency’s (NSA’s) “domestic spying” since The Guardian’s initial revelations about the secret collection of telco company records just a couple of days ago. That was followed 24 hours later by even more explosive revelations from The Washington Post of supposedly direct NSA access to the servers […]
US Gov’t: PRISM Isn’t Data Mining System, Doesn’t Pull Data Off Servers The United States government has declassified details of its “PRISM” program today, saying it is not a wide-spread data mining system and doesn’t “unilaterally” pull information off tech company servers. “PRISM is not an undisclosed collection or data mining program. It is an internal government computer system used to facilitate the government’s statutorily authorized collection of foreign […]
Google: Government Has No Back Door, Front Door Or Side Door To Our Data The US government has no back door, front door or side door into our data, Google effectively said today, with its third PRISM-related denial. Each denial keeps stressing that Google doesn’t provide any type of constant stream of data to the government, that Google only hands over data on a case-by-case basis, after a legal […]
Vine Passes Instagram In Total Twitter Shares Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos. According to Topsy Analytics, there were about 2.37 million links to vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well […]
PRISM, The Tech Companies & Monitoring Versus Requests Tech companies are hand-in-hand cooperating to let the US government perform on-going monitoring of people, or at least their data. Right? Probably not. They are probably doing something very different, providing data when legally compelled to on a case-by-case basis. Understanding these two things is helpful to avoid some of the PRISM hysterics going on […]
Did Tech Companies Have Checkout & Delivery System For Gov’t Access To Their Data? Tech companies named in reports to be part of the NSA’s “PRISM” data gathering program have strongly denied participating in programs giving “direct access” to their servers. But the New York Times is now reporting this may be because they provided indirect ways for the system to at least selectively request and receive data, after […]
Evolution Of The PRISM Denials: This May Be Why They Seem So Similar Quite a bit of debate has emerged by how similar these various denials of PRISM involvement are from the tech companies involved. I think they’ve all evolved naturally from each other and from the stories they were responding to. This is my reasoning. Google & The “Back Door” Both the Washington Post story and the […]
Imaginary Letter: Google CEO Larry Page Writes Congress, Asks “What’s Up With PRISM?” Over the years, Google has received several letters from the US Congress worried that it is somehow invading people’s privacy. Now Congress, along with the Obama Administration and the US judicial system, is accused of invading the privacy of people who use Google’s services. I thought the turnabout would be fair play, a letter from Google back […]
Google & Facebook CEOs To Users: We’re Not Part Of PRISM & Government Needs More Transparency Both Google and Facebook gave the press statements yesterday denying involvement with the US National Security Agency’s PRISM data gathering program. Today, both are making that statement more strongly and taking it directly to its users. Google To Users Writing today on the Google blog, Google CEO Larry Page and Chief Legal Officer David Drummond said: We have […]