Marketing Day: June 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. With iOS Status On The Ropes, Google To Show “Next Dimension” Of Google Maps

Google is inviting various media organizations to see “the next dimension of Google Maps” at an event next week in San Francisco. And the timing is just as interesting as what Google plans to show. The event will take place on June 6th, just days before Apple is expected to ditch Google Maps during its […]

1. Google Analytics Gets New Testing Functionality: Content Experiments

Today the Google Analytics team made an important announcement for marketers and analysts: Google Website Optimizer will be fully integrated into Google Analytics. Google will be discontinuing Website Optimizer as a stand alone product (by August) and the testing functionality will be available to Google Analytics users only. The testing tool will be found in […]

1. Marketing Biz: Ch, Ch, Ch, Ch, Changes

Change is a permanent part of the marketing landscape. But change is never easy and this week was full of change. We get to review updated data on mobile payments; test a new version of bitly; transition from Google Places to Google+ Local; prepare for a rumored Facebook smartphone and assess a new Google Shopping […]

1. Un-Boring Blenders: 3 Tips To Improve Your Affiliate Marketing Sales

When I made the big, bold decision to make money online, affiliate marketing was the obvious and most attractive solution for me. No inventory, no selling, no boss, no customer service — oh, yeah, I was “all in”! Just get people to click my affiliate links and I was gonna be rich! Anyone else suffer […]

1. Leaked: Google+ To Launch Events With Google Calendar Synchronization

Google is continuing to go “all-in” with Google+. Yesterday the move of Google Places to Google+ Local and today images were spotted in the wild of Events In Google+. The messages were seen in German when visiting a Google Calendar. The message shown to users stated that the events will work with current Google calendars, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Faces July 2 Deadline To Settle EU Antitrust Claims — Or Else

2. Using Data To Plan Your Future, Not Look To The Past

3. Bing’s New Social Search Now Available To All In US

4. Google Stung By Procedural Ruling In Book Scanning Lawsuit

5. Google’s Latest Easter Egg: Search For Lionel Richie

Online Marketing News From Around The Web:

Affiliate Marketing

1. IAB launches Online Performance Marketing, Cookies and You, www.iabuk.net

Analytics

1. Microsoft To Turn On Do-Not-Track By Default In IE10, MediaPost

2. Analytics Questions & Answers: Volume 1, Analytics Talk

3. Find Your Valuable Business Treasure Faster with This Google Analytics Map, blog.kissmetrics.com

4. How Pro Marketers Use Facebook Insights, Read/Write Web

5. The Truth About Social Media Measurement & Marketing Dashboards, searchenginewatch.com

Blogs & Blogging

1. Chinese Microblog Service Introduces Five-Strike Program To Block ‘Rumors’ And ‘Evil Teachings’, TechDirt

2. Comment Marketing as an Inbound Tactic, SEOmoz

Business Issues

1. After Years Of Flirting, Facebook And Apple Set To Achieve Relationship Status In iOS 6, TechCrunch

2. Facebook Forced By Privacy Activist To Put Policy Changes Up For Worldwide Vote, TechCrunch

3. Facebook’s Proposed Revisions To Statement Of Rights And Responsibilities, Data Use Policy Up For Vote Through June 8, allfacebook.com

4. FTC Chair Dines With Google Ad Exec Amid Antitrust Probe, Bloomberg

Content Marketing

1. 4 Ways To Get More From Your B2B Content Marketing, tweakyourbiz.com

Conversion Optimization

1. Homepage Testing: 91% conversion lift from new copy and layout, MarketingSherpa

Email Marketing

1. You Should Probably Send More Email Than You Do, www.kalzumeus.com

General Internet Marketing

1. Stat of the Week: Less Than Half of Independent Restaurants Have a Website, Small Business SEM

Search Marketing

1. PPC (Over)optimization: How Not to Destroy a PPC Account, PPC Hero

Social Media

1. 69% of B2B Companies Ignore Social Media Feedback, socialmediab2b.com

2. 7 Things to Stop Sharing on Social Media, blog.shareaholic.com

3. A Case Study In Private Google+ Engagement by Tom Critchlow, tomcritchlow.com

4. BAD FOR BIZ: Facebook’s Outage Hammered E-Commerce Sites Worldwide, www.businessinsider.com

5. Beyond the Buzz: 41 Social Media Metrics Defined, simplymeasured.com

6. How Big Businesses Can Manage Social Media, www.socialmediaexaminer.com

7. Introducing the StumbleUpon App for Windows 8 Release Preview, www.stumbleupon.com

8. New Facebook guidelines require news and video apps to wait at least 10 seconds before publishing user activity, Inside Facebook

9. Popular novelty account shitty_watercolour banned from Reddit’s r/IAmA, www.dailydot.com

10. Who controls the social media policy creation?, Social Media Today

11. Why Facebook Is Letting You Promote to Your Fans and Why I Think You Should, www.ducttapemarketing.com

12. Why Twitter Is a Better Brand Platform Than Facebook, Ad Age

13. Will Google+ Local Be A Ghost Town?, www.localseoguide.com