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Marketing Day: Jump Start Your Content Marketing, Google’s Eddystone & EU Case Against Go

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Enterprise Web Analytics Platforms 2015 – New Marketing Intelligence Report Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.

  2. Jump-Start Your Content Marketing With These 4 Strategies With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies.

  3. Stop The Interruptions! Marketing In The Age Of The Always-On Consumer The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong.

  4. Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota On July 14 Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons.

  5. Email Marketers: The Marketing Leaders Of The Future? Is email marketing the right career path for you? Columnist Jose Cebrian explains why email marketers’ skills are just what the marketer of the future needs — and explores how those responsibilities are broadening.

  6. Europe Widens Antitrust Probe Of Google Around Ad Contracts, Content Scraping The Wall Street Journal reported Friday that The European Commission (EC) is expanding its antitrust probe of Google.

  7. Need A Reason To Attend SMX East? Here Are 10. SMX East is the largest gathering of search marketers of the year. Here are 10 reasons they flock to Manhattan… and why you should, too!

  8. IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

  1. Brave New Domain World, www.stateofdigital.com

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 New Twitter Features Over the Past Month, www.clixmarketing.com

  2. 5 Facebook Ads Changes: What Marketers Need to Know, www.socialmediaexaminer.com

  3. An Introduction to Social Media Stats and Reports, blog.bufferapp.com

  4. As Brands Dig Deeper Into Social Data, Twitter Opens Up To Third-Party Developers, adexchanger.com

  5. Facebook Adds “Donate Now” Button for Nonprofits’ Page Posts, Link Ads, www.adweek.com

  6. How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond, www.adweek.com

  7. How to Use a $5 Twitter Ad to Redefine Your Digital Strategy, www.jonloomer.com

  8. Research: what Tweet content reveals about social TV loyalty, www.Twitter.com

  9. Seven Habits of Highly Successful Social Media Professionals, www.marketingprofs.com

  10. Study: Is Instagram Becoming Saturated? Follower Growth and Engagement Down, www.adweek.com

  11. Twitter cuts off Diplotwoops and Politwoops in all remaining 30 countries, openstate.pr.co

  12. Twitter Faced SEC Queries on Change in Engagement Measures, blogs.wsj.com

  13. Twitter’s web users will now get desktop notifications for direct messages, VentureBeat

  14. Why Social Marketers Need to Collaborate With CRM Teams to Accurately Measure Social ROI, www.martechadvisor.com

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