Jul 9, 20135 min read

Marketing Day: July 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Yelp Platform Brings Transactions To Local Business Pages Yelp has formally announced a new tool called Yelp Platform that turns its local business pages into a platform for consumer transactions. It’s somewhat similar to, but not to be confused with the call-to-action product that Yelp recently began offering to advertisers. Today’s launch is narrow. It’s focused specifically on the restaurant category, and allows […]
Report: Huge Global Mobile Advertising Revenue Surge Tops $8.9 Billion In 2012 Adding weight to the mantra that 2012 was the year of mobile advertising, a new report finds mobile advertising revenues jumped 83% to $8.9 billion worldwide in 2012. The report by U.S. Interactive Advertising Bureau, IAB Europe and research firm IHS, shows growth occurred in all regions, but North America, and Western Europe saw the strongest acceleration at 111 percent and […]
+1ed Posts Now Popping Up In The Google+ Stream Odds are that if you liked a specific post on Google+, your friends may like it as well. A new Google+ feature will now help make that sharing possible. Over the “next few days” users will begin seeing highlighted posts that others have +1ed, not that they have specifically chosen to share on their own. […]
Google Adds Google Catalogs To Lightbox Display Format Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads, which appear as standard display ads and expand when the user hovers over them for two seconds, last October. The ads feature a “hover to expand” call-to-action button. With Google Catalogs in the Lightbox, […]
Human Demand Launches Retargeting Platform For Mobile App Developers Human Demand, a DSP and data management platform serving the mobile market exclusively, has launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile app developers control over and transparency into their customer acquisition campaigns on smartphones and tablets. About five months ago, Human Demand, began […]
5 Ways To Ruin Your Social Media Portfolio When someone called me a social media Rock Star back in 2008, I was thrilled. My first thought? “Boy, that was easy!” Yes, it was truly easy, which is what I’ve realized after all these years on social media. The thing with social media is that we marketing folks often see it as a game […]
Why Content Marketing Goes Rogue And How To Rein It In Is your content going rogue? Do you know all the sites and social media accounts controlled by your brand or company? Who can access and update them? Who knows the passwords? How frequently is the content on each property being updated, and how do those updates conform to larger communications and brand strategies? Or has […]