Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Companies in the telecom and airline industries are tops when it comes to providing customer service on Facebook. That’s the conclusion of a recent study by the social analytics company Social Bakers. At the company level, KLM Airlines, T-Mobile and Sony Mobile were the most active brands in responding to customers and prospects on Facebook. […]
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social networking. And more will be coming — only about 1/3 of the world is online. These stats and more were compiled into an infographic by the people at Customer Magnetism. Check it out, below: […]
Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In today’s digital world, there is one point that must not be overlooked: not all digital […]
A major Twitter mobile leak occurred thanks to the updated history section on iOS 6 new App Store. 9to5mac discovered the updates that will help to make Twitter more interactive and “web-like.” The Twitter app has been a lighter version of the Twitter web experience, but the new updates look to increase interactivity, discovery and […]
According to a Bloomberg report that first appeared last night Amazon is going to release a smartphone, probably this year. There are no details about its operating system but one assumes it would be a customized version of Android, like the Kindle Fire tablet. The Bloomberg story also says that the phone will be made by iPhone […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Is It Worth Joining RevResponse?, Search Engine Journal
Analytics
Where are web analysts focusing their efforts?, econsultancy.com
Blogs & Blogging
10 Blogging Mistakes that can Ruin your Campaign, mercstrategy.com
Find the Right Blogging Answers By Asking the Right Questions, www.problogger.net
How to Shave 20 Minutes Off Your Next Blog Post, blog.hubspot.com
Why You Ought to Build an Online Brand Through Guest Blogging and Not Just Chase SEO Tricks, www.quicksprout.com
Business Issues
That was Quick. Facebook Shuts Down Face.com APIs, thenextweb.com
Groupon Crashes To A New Low…, Business Insider
500px Makes First Acquisition, Recommendation Software Startup Algo Anywhere, betakit.com
Google Appears To Be Hiring Up To Bring Super-Fast Internet To A City Near You, www.businessinsider.com
Here’s A Look INSIDE Pinterest’s New $9 Million San Francisco Office, www.businessinsider.com
Kayak Prices Long-Delayed $100 Million IPO at $25 A Share, AllThingsD
Twitter follows Facebook down the walled garden path, www.theverge.com
When did Android no longer matter?, brianshall.com
Content Marketing
10 Tactics for Integrating Photographs into Content Marketing, www.contentmarketinginstitute.com
The Power of Weak Ties, www.blueglass.com
Conversion Optimization
Registration Forms: 3 steps to lead form optimization, www.marketingexperiments.com
Copywriting, Design & Usability
The 11 “Secrets” of Prolific Content Creators, www.copyblogger.com
Display & Contextual Advertising
Proving Display Can Perform Better than Search, blog.yieldbot.com
Tumblr Ads: Learn About Paid Advertising Options on Tumblr, www.wordstream.com
Why the bottom is dropping out of the online ad business, www.theglobeandmail.com
Will User Control Stop Retargeting Overexposure?, www.getelastic.com
Domaining
My Belated Annual July 4th Post. A confused Industry., www.ricksblog.com
It’s Domaining 6.0 & It’s Is All About Branding, www.thedomains.com
Email Marketing
4 Easy Ways to Segment Your E-mail Marketing List, www.openforum.com
Here Is Your Three Step Email Marketing Checklist – Get Your Emails Opened, next.inman.com
Local Marketing
How To Spam Yelp, www.localseoguide.com
Mobile Marketing
China’s smartphone market grows 164%, Apple’s iOS takes 17.3% share, www.appleinsider.com
Investing in the Mobile Enterprise, www.briansolis.com
More Than Five Percent of Free Mobile Apps Include Adware, AllThingsD
Other Items
Puzzling outcomes in A/B testing, glinden.blogspot.com
Reputation Management
More Evidence That Majority of Online Reviews are Positive, Small Business SEM
Search Marketing
The Importance of Determining SERP Competition, www.seobook.com
Modified Broad and Exact Match, www.ppchero.com
5 Ways To Avoid Wasting Money On Your Google Adwords, Social Media Today
Is Your US AdWords Traffic Really Coming From the US?, www.ppcassociates.com
Matt Cutts and Eric Talk About What Makes a Quality Site, www.stonetemple.com
Social Media
5 Ways Brands Use Pinterest To Authentically Connect, www.fastcompany.com
Facebook Plays Key Part In How People Discover, Share News, allfacebook.com
Facebook to reach one billion users next month, sociable.co
Facebook’s App Center Goes International: Open To English-Speaking Countries; Translation Tool Added, TechCrunch
Is your business using Pinterest effectively? How to measure success on the viral social media platform, www.socialbusinesstoday.net
Jennifer Chong, Pinterest’s 2nd Most Popular User, On What Puts Pinners In A Tizzy, www.huffingtonpost.com
Why Do Customers Use Social Networks for Customer Service? Because They Can…, networkingexchangeblog.att.com
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