Marketing Day: July 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook To Offer App-Related Mobile Ads, WSJ Says

Facebook’s mobile business strategy may be taking another step later this month with the launch of app-related advertisements — ads that could be a boon for developers, but could also lead to more privacy-related scrutiny. The Wall Street Journal cites “people familiar with the company’s plans” in saying that Facebook will give advertisers a way […]

1. Report: Facebook’s Timeline Is Killing Tab Engagement

There’s been a lot of speculation about the impact that Facebook’s Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite. Now, citing data from analytics provider Pagelever, Mashable […]

1. Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution

This week we saw the smartphone wars heat up and got more data on just why everyone is so crazed to get in on the action. Looking past the small screen there were acquisitions a funding news along with more Twitter changes and further indications for Facebook’s social commerce strategy. Introducing the Save to Wallet […]

1. Report: Yahoo To Drop Patent Suit Against Facebook In Exchange For Ad Partnership Deal

AllThingsD is reporting Yahoo has reached a deal with Facebook to drop the patent infringement lawsuit in exchange for expanding their ad and content deal. Kara Swisher, who typically has the inside word on these topics, said the deal was approved this morning by Yahoo’s directors on a telephone meeting. Kara said Yahoo and Facebook […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Twitter Upgrades Search With Autocomplete & New Filters

2. Search In Pics: Ask.com Beach Towel, Google Glass Number & Android Kissing

3. When Keeping Analytics Real Time Goes Wrong

4. Keyword Classification: Understanding The “Why” Of SEO

5. What Brick & Mortar Stores Can Do About Showrooming

Online Marketing News From Around The Web:

Analytics

1. A quarter of Google Analytics users considering Premium version, econsultancy.com

2. Online Measurement and Strategy Report, www.advanced-web-metrics.com

3. Top 3 Analytics Services to Gather Mobile App Stats, blog.w3i.com

4. Wake Up And Start Using Google Analytics To Measure Your Social Media ROI, socialfresh.com

Blogs & Blogging

1. Blog Inspiration Series: Part 1, Outspoken Media

2. Deliver on Your Blog Post Headline’s Promise or You’ll Lose Readers, remarkablogger.com

3. Don’t Become a Slave to Your Archives: Highlighting a WordPress Site’s Best Content, speckyboy.com

4. Growing Your Blogging Team – What you Have to Know, techwalls.com

5. Master the WordPress Loop, www.netmagazine.com

6. What are the 10 Secret Benefits of Blogging?, www.jeffbullas.com

Business Issues

1. Facebook, Twitter and the economics of attention, GigaOM

2. Hulu’s Kilar “Graciously” Bows Out of Yahoo CEO Stakes – Will Yahoo Finally De-Interim Levinsohn?, allthingsd.com

3. Tim O’Reilly: Google’s got problems, GigaOM

4. Twitter looks to big growth in mobile ads, San Francisco Chronicle

Content Marketing

1. 11 Content Optimization Techniques for Content Marketers, kaiserthesage.com

2. 5 Reasons for the Great Content Marketing Correction, blog.junta42.com

3. Five golden rules for creating social video content, econsultancy.com

Copywriting, Design & Usability

1. Making the Case for HTML5 [Infographic], www.getelastic.com

2. Overhauling a UI Without Upsetting Current Users, uxmag.com

3. The Do’s and Don’ts of Stock Photography in Web Design, designrfix.com

Display & Contextual Advertising

1. How are marketers integrating display with other channels?, econsultancy.com

Email Marketing

1. Latest Benchmarks Prove Email Still an Effective Marketing Channel, www.emarketer.com

General Internet Marketing

1. How to Make Your Business Stand Out Online: Interview with Lisa Barone, www.blueglass.com

2. Market Your Site Like Google Doesn’t Exist!, www.clicknewz.com

Local Marketing

1. Facebook Is A Critical Local Search Citation For Every Local Business, www.energycircle.com

Mobile Marketing

1. Index Shows iOS Programming Language Now In Top 3 As Mobile Development Booms, TechCrunch

2. Yep, You Can Put A Magazine On A Phone, MediaPost

Other Items

1. Why links matter: Linking is the life-blood of the web, GigaOM

Reputation Management

1. MythBusting at TripAdvisor? Four of the top concerns tackled, Tnooz

Search Marketing

1. 8 Ways Google Makes A PPC Manager Less Efficient, PPC Hero

2. Breaking Up with Google (& Why does a Sitemap Rank #4), www.webanalyticsworld.net

3. Google Shopping’s Impact on SEO, www.practicalecommerce.com

4. Google+ Pages As Landing Pages?, righteousmarketing.com

5. Great keyword phrases you can’t use: FDA regulations & SEO, www.seocopywriting.com

Social Media

1. Twitter now in Catalan and Ukrainian, Twitter Blog

2. 20 ways to tweet like a pro, www.ragan.com

3. 5 Reasons People Aren’t Sharing Your Content, Social Media Today

4. Facebook Launches App Center (Actually, App Centre) In U.K., allfacebook.com

5. The 5 Surprising Factors Behind the Most Shared Tweets (and How to Use Them), blog.kissmetrics.com

6. Under the Hood: Timeline apps behind Facebook engineering, www.facebook.com

7. Understanding Twitter for Customer Service, www.conversocial.com

8. Why buying Twitter followers is a total waste of time, wallblog.co.uk

9. Why Target is a better Facebook friend than McDonalds: The brands that pay attention to your social media rants revealed, www.dailymail.co.uk