Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The number of malicious Android apps has quadrupled so far in 2012, according to the antivirus/security company Trend Micro, and some of those apps are making their way into Google’s official app store, Google Play. The company reports that it identified about 5,000 malicious Android apps in the first quarter of 2012 — a number […]
If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking themselves since Facebook began providing reach data directly on Timeline posts. Now “no one” may be a bit extreme, but if only 3% to 6% of […]
Samsung has built a range of Android tablets: the 5-inch Galaxy Note, and the 7, 8+ and 10.1-inch Galaxy Tabs. Almost none of them have succeeded save the 7-inch version, which has sold modestly well mostly in Europe. In the end, however, there will be two tablet sizes: 7-inch and roughly 10-inch versions. Apple owns […]
One of the most common problems I encounter in the course of my work is the issue of optimizing for mobile. If app-makers don’t optimize their site for mobile before using our service, the apps don’t look professional, the spacing is wrong, the sizing is wrong, and the apps get poor rankings in Google Play. […]
The Google+ enhancements continue to roll out. Google Chrome’s web store added Google+ functionality this week post Google I/O. Google+1 buttons have been added to all of the apps along with a new way to search for apps that utilize social recommendations. Instead of only browsing apps by popularity, users can now view apps recommended by those within circles: […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
100% Search Topics, Speakers & Community: Search Marketing Expo SMX East in NYC, October 2-4
Matt Cutts: Don’t Write The Epitaph For Links Yet [SMX Advanced 2012 Video]
Test Then Invest: Putting Innovation Into Your B2B Search Program
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
The Super Duper Guide to Google Analytics Pivot Tables, www.seotakeaways.com
Blogs & Blogging
3 Lessons the Internet Teaches About Writing a Blog for SEO, www.lunametrics.com
5 Simple Steps to Marketing your Blog’s Content with Social Media, www.jeffbullas.com
6 Ways to Increase Conversions by Guest Blogging, unbounce.com
Rewriting URLs in WordPress: Tips and Plugins, www.hongkiat.com
Tag Optimization for WordPress, yoast.com
Business Issues
Content Marketing
Define and Align: A Manageable Content and Social Media Marketing Process, www.seomoz.org
A Smart Strategy for Letting Your Customers Do the Talking, www.contentmarketinginstitute.com
Conversion Optimization
Evolving E-commerce Checkout, www.lukew.com
The Key To Customer Loyalty, conversionxl.com
Copywriting, Design & Usability
3 Simple Ways to Improve Your Writing, growwithstacy.com
5 Ways To Make Your Business Website User Friendly, usabilitygeek.com
Designing the Dreaded Form, tympanus.net
How To Design Cool Team Pages, blog.usabilla.com
Unified Dropdown Menu: One Menu to Rule All Links, uxmovement.com
Domaining
General Internet Marketing
Two Important Little Things You Can’t Overlook in Relationship Building, www.blueglass.com
Internet Marketing Industry
3 killer tips for budding designers, www.creativebloq.com
CLARITY – Methodology for Picking the Right Agency, www.seobook.com
Marketers Challenged to Keep Pace with Mobile, Social, www.emarketer.com
Local Marketing
Five Local Business Review Sites — That Influence Your New Customers, addlocal.com
Local Remarketing – 6 Remarketing Strategies for Local Businesses, www.hmtweb.com
Two Reasons To Check Back In With Yelp, Small Business Trends
Yelp: Expert Tips & Insights for Your Business Listing, blog.getreachcast.com
Mobile Marketing
Report: Most Daily Deals Now Profitable for SMBs, but Not Restaurants, www.screenwerk.com
Reputation Management
14 Ways to Handle Angry Dissatisfied Customers Online, Small Business Trends
Will Publishing Reviews Destroy Your Brand?, www.seoptimise.com
Search Marketing
The Holy Grail of Panda Recovery – a 1 year Case Study, www.searchenginejournal.com
Social Media
4 Ways to Build An Online Audience, www.johnfdoherty.com
How to Get More Tweets, Likes and Other Shares on Your Blog Posts, www.sba.gov
Men make twice as many purchases on Pinterest, study claims, www.dailydot.com
Pinterest traffic to your website might be 64% more than what you think., llsocial.com
Pinterest-Investor Rakuten Brings ‘Pin It’ Button to E-Commerce Sites, thenextweb.com
Should CEOs tweet?, econsultancy.com
Social Media Etiquette at Parties: When Facebook, Twitter and Instagram Are the Guests, Wall Street Journal
Why You Shouldn’t Integrate Facebook, Twitter, & LinkedIn, www.makeuseof.com
World Map of Social Networks, wearesocial.net
Yahoo! Answers Ranked 5th Largest Social Media Network, Yahoo Answers Blog
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