Marketing Day: July 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Report: Malicious Android Apps Have Quadrupled In 2012

The number of malicious Android apps has quadrupled so far in 2012, according to the antivirus/security company Trend Micro, and some of those apps are making their way into Google’s official app store, Google Play. The company reports that it identified about 5,000 malicious Android apps in the first quarter of 2012 — a number […]

1. How To Get Serious About Your Facebook Reach

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking themselves since Facebook began providing reach data directly on Timeline posts. Now “no one” may be a bit extreme, but if only 3% to 6% of […]

1. Seven-Inch Tablet Category Heats Up With Nexus 7, Coming Kindle Fire 2 And Rumored iPad Mini

Samsung has built a range of Android tablets: the 5-inch Galaxy Note, and the 7, 8+ and 10.1-inch Galaxy Tabs. Almost none of them have succeeded save the 7-inch version, which has sold modestly well mostly in Europe. In the end, however, there will be two tablet sizes: 7-inch and roughly 10-inch versions. Apple owns […]

1. Ten (Or So) Services To Make Your Site Mobile Friendly

One of the most common problems I encounter in the course of my work is the issue of optimizing for mobile. If app-makers don’t optimize their site for mobile before using our service, the apps don’t look professional, the spacing is wrong, the sizing is wrong, and the apps get poor rankings in Google Play. […]

1. Chrome Web Store Integrates With Google+, Ad Social Recommendations

The Google+ enhancements continue to roll out. Google Chrome’s web store added Google+ functionality this week post Google I/O. Google+1 buttons have been added to all of the apps along with a new way to search for apps that utilize social recommendations. Instead of only browsing apps by popularity, users can now view apps recommended by those within circles: […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 100% Search Topics, Speakers & Community: Search Marketing Expo ­ SMX East in NYC, October 2-4

2. Microsoft Adds Ad Rotation Option To adCenter

3. Matt Cutts: Don’t Write The Epitaph For Links Yet [SMX Advanced 2012 Video]

4. Are You A Strategic SEO Thinker?

5. “Search” Beyond The “Engine”: Alternative Search Sites

6. Test Then Invest: Putting Innovation Into Your B2B Search Program

7. YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category

8. Google Testing Sitelinks Tabs By Category

9. Google’s Happy July 4th Logo

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate marketing in travel is dead [or should be], Tnooz

2. Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting, www.amnavigator.com

3. Tip of the Week: 500+ Advertisers Track Mobile Transactions!, blog.linkshare.com

Analytics

1. The Super Duper Guide to Google Analytics Pivot Tables, www.seotakeaways.com

Blogs & Blogging

1. 3 Lessons the Internet Teaches About Writing a Blog for SEO, www.lunametrics.com

2. 5 Simple Steps to Marketing your Blog’s Content with Social Media, www.jeffbullas.com

3. 6 Ways to Increase Conversions by Guest Blogging, unbounce.com

4. Rewriting URLs in WordPress: Tips and Plugins, www.hongkiat.com

5. Tag Optimization for WordPress, yoast.com

Business Issues

1. Here Comes Nexus 7 Nightmare: The iPad mini, Bloomberg

2. Sundar Pichai: Chrome ‘exceptionally profitable’ for Google (q&a), news.cnet.com

3. Facebook Working on New Features for Huge Social Commerce Push, Mashable

4. Yahoo CEO Search in Final Stages, With Levinsohn and Kilar in Lead, allthingsd.com

Content Marketing

1. Define and Align: A Manageable Content and Social Media Marketing Process, www.seomoz.org

2. A Smart Strategy for Letting Your Customers Do the Talking, www.contentmarketinginstitute.com

Conversion Optimization

1. Evolving E-commerce Checkout, www.lukew.com

2. The Key To Customer Loyalty, conversionxl.com

Copywriting, Design & Usability

1. 3 Simple Ways to Improve Your Writing, growwithstacy.com

2. 5 Ways To Make Your Business Website User Friendly, usabilitygeek.com

3. Designing for Context: The Multiscreen Ecosystem, uxmag.com

4. Designing the Dreaded Form, tympanus.net

5. How To Design Cool Team Pages, blog.usabilla.com

6. Unified Dropdown Menu: One Menu to Rule All Links, uxmovement.com

Domaining

1. Commerce Department Keeps Icann as Web’s Address Manager, Bloomberg

2. iPad3.com domain quickly turned over to Apple’s lawyers following complaint, fusible.com

General Internet Marketing

1. Two Important Little Things You Can’t Overlook in Relationship Building, www.blueglass.com

Internet Marketing Industry

1. 3 killer tips for budding designers, www.creativebloq.com

2. CLARITY – Methodology for Picking the Right Agency, www.seobook.com

3. Marketers Challenged to Keep Pace with Mobile, Social, www.emarketer.com

Local Marketing

1. Five Local Business Review Sites — That Influence Your New Customers, addlocal.com

2. Local Remarketing – 6 Remarketing Strategies for Local Businesses, www.hmtweb.com

3. Two Reasons To Check Back In With Yelp, Small Business Trends

4. Yelp: Expert Tips & Insights for Your Business Listing, blog.getreachcast.com

Mobile Marketing

1. Report: Most Daily Deals Now Profitable for SMBs, but Not Restaurants, www.screenwerk.com

Reputation Management

1. 14 Ways to Handle Angry Dissatisfied Customers Online, Small Business Trends

2. Will Publishing Reviews Destroy Your Brand?, www.seoptimise.com

Search Marketing

1. The Holy Grail of Panda Recovery – a 1 year Case Study, www.searchenginejournal.com

Social Media

1. 4 Ways to Build An Online Audience, www.johnfdoherty.com

2. How to Get More Tweets, Likes and Other Shares on Your Blog Posts, www.sba.gov

3. Men make twice as many purchases on Pinterest, study claims, www.dailydot.com

4. Pinterest traffic to your website might be 64% more than what you think., llsocial.com

5. Pinterest-Investor Rakuten Brings ‘Pin It’ Button to E-Commerce Sites, thenextweb.com

6. Should CEOs tweet?, econsultancy.com

7. Social Media Etiquette at Parties: When Facebook, Twitter and Instagram Are the Guests, Wall Street Journal

8. Why You Shouldn’t Integrate Facebook, Twitter, & LinkedIn, www.makeuseof.com

9. World Map of Social Networks, wearesocial.net

10. Yahoo! Answers Ranked 5th Largest Social Media Network, Yahoo Answers Blog