Jul 31, 20125 min read

Marketing Day: July 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Apologizes, Admits One Department Helped NBC Get Journalist’s Account Suspended

Twitter has confirmed that one of its departments helped NBC report the account of journalist Guy Adams to another of Twitter’s departments as violating Twitter’s privacy rules, getting the account temporarily suspended. Twitter’s apologized for that interaction. The Apology In a blog post today, Twitter’s general counsel Alex Macgillivray wrote: We want to apologize for […]

Google Nabs Wildfire Social Marketing Platform For Reported $250 Million

Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest […]

Why Adams & Not Others: Twitter’s Suspension Of Journalist’s Account In #NBCFail Flap Raises Questions

Yesterday, journalist Guy Adams, who writes for The Independent, found his Twitter account had been suspended. The reason? Twitter claimed he tweeted the email of an NBC executive in charge of that network’s Olympics coverage in a way that violated Twitter’s rules on privacy. But why suspend Adams and not so many others, including celebrities, who […]

Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy

Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the company’s president, a drop that highlights the risks of corporate entities dipping their feet — or mouths — into sensitive social/political issues. According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index […]

The Dog Days Of Summer

This article is late. Very late. Like late enough to where my editor should probably fire me (now might be a good time to point out how amazing, smart, talented, and, did I mention amazing, she is). But it’s not my fault. It really isn’t. You see, every year as summer starts to roll in, […]

Eyetracking Study Underscores Facebook’s Mobile Ads Challenge

Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are “more active” than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions […]

What To Do When 87.5% More Queries Are Blocked: Coping With Firefox 14

Mozilla’s latest upgrade to the Firefox web browser, Firefox 14, officially launched on July 17th and brought with it a number of desirable new features. These features, however, can have some not-so-desirable consequences for data analytics. One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now […]

Upgrades To Google Analytics Content Experiments

A few weeks ago Google Analytics launched Content Experiments, a new testing functionality that can be used to create A/B/N tests to optimize campaigns and overal website experience. Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each of the upgrades and how […]

‘Cashtag’ Ticker Symbols On Twitter Now Send Users To Search Results

Last night Twitter announced that the usage of the cashtag (dollar sign in-front of a stock symbol) will now direct users to a search on the specific stocks and companies. The dollar sign now joins the @ and # symbols as being the only official interactive operators. Now you can click on ticker symbols like […]

Ross Levinsohn Walks Out Yahoo’s Door With More Than $5.3 Million In Cash And Equity

Passed over for the top job in favor of former Googler Marissa Mayer, former interim CEO Ross Levinsohn is departing Yahoo, as first reported by AllThingsD and confined by a Yahoo spokesperson. Levinsohn had headed up the company’s key Americas unit, including overseeing advertising sales. According to the terms of the separation agreement and 8K […]

Firm Claims 80% Of Facebook Ad Clicks Were From Bots

E-commerce store builder Limited Run isn’t happy with the results on recent Facebook ad tests, so upset they are planning on deleting their Facebook page entirely. The firm is claiming that only 20% of the clicks purchased could be verified. When analyzing the ad clicks Limited Run claimed that a whopping 80% of clicks that […]