Marketing Day: July 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years

Facebook continues to be web users’ preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain’s latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from 45 percent in Q1 of […]

1. Bitly Launches “Realtime,” An Attention Ranking Engine

Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from “across the bitlyverse” which allows users to see […]

1. New Yahoo CEO Mayer’s First Moves Emulate Google

According to AllThingsD freshly minted Yahoo CEO is making some initial changes at the Sunnyvale company intended to boost morale and inject new energy into the place. Among the changes being implemented are a Friday afternoon “all-hands” meeting, free food and forthcoming reworking of the workspaces. In these moves Mayer is apparently using Google as […]

1. The Top Five Things Businesses Can Do On Pinterest

Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also growing brand exposure. Re-Pins Re-pinning pins that relate to […]

1. Pinwheel Has A New Name: Findery

With a U.S. court telling Pinwheel that it couldn’t use that name anymore, the location-based startup has chosen a new name: Findery. It also has a new lantern icon (shown at right) on its renamed Twitter feed and its new Facebook page, and a new blog where founder Caterina Fake’s first post explains that nothing […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Microsoft Explains Removal Of Age And Gender Targeting From AdCenter

2. Bing Adds Friend-Tagging To Social Sidebar

3. Mobile & The Disintermediation Of Traditional Search

4. 3 Tips To Manage Complex Paid Search Programs

5. Don’t Forget The Other Type Of Enterprise Search

6. Google Explains New Link Warnings, Says Don’t Panic But Don’t Ignore

7. Developing Better Search A Key To Facebook’s Future

8. For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze

9. Google Lifts Ban On iAcquire; Company Blogs Of Being Reformed

Online Marketing News From Around The Web:

Blogs & Blogging

1. The Evolution of Guest Posting, searchenginewatch.com

Business Issues

1. Apple Discussed Investing in Twitter, Wall Street Journal

2. Apple Is Said to Discuss an Investment in Twitter, New York Times

3. Dennis Crowley appears in ads for Best Buy, aboutfoursquare.com

4. In Defense of Twitter, Pando Daily

Content Marketing

1. Is Your Content Boring?, www.fathomdelivers.com

2. 7 Steps to Creating Your Content Marketing Channel Plan, www.contentmarketinginstitute.com

3. 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos, searchenginewatch.com

4. Content Marketing 101 – Essential Questions & Answers, Online Marketing Blog

Domaining

1. Bad Domain Business, onlinedomain.com

2. ICANN considering single batch for evaluation, but not for release of new TLDs, domainnamewire.com

3. Go Daddy CEO Warren Adelman steps down, domainnamewire.com

Email Marketing

1. Drive site traffic & social shares with email newsletters, www.seocopywriting.com

General Internet Marketing

1. 5 Dimensions of How to Create a Loved Consumer Brand, contently.com

2. Defining The True Elements of Brand, spinsucks.com

Internet Marketing Industry

1. 25 Great Inbound Marketing Blogs You Should Be Reading, www.impactbnd.com

Mobile Marketing

1. Android’s US Market Share Declined By 5% In Q2, ‘Approaching A Peak’: Strategy Analytics, TechCrunch

2. Mobile Ads Drive Purchases on PCs, www.emarketer.com

3. StreetFight Poll Shows People Willing to Trade Location for 50% Off Deals, www.screenwerk.com

Other Items

1. A Very Proud Yahoo In Olympics Opening Ceremony, ycorpblog.com

Search Marketing

1. Better Adwords Remarketing through Google Analytics, www.lunametrics.com

2. How SEOs are soiling their own industry, engeeno.com

3. Say what matters: My Mozcon 2012 presentation, www.portent.com

4. URL Naming Best Practices, www.searchenginejournal.com

Social Media

1. 2012 Olympics on Twitter, topsylabs.com

2. Tv And Social Media Are Going To Learn A Lot From NBC’s Olympics, www.fredgraver.com

3. 11 Ways to Make Social Media Marketing Less of a Time Suck, blog.hubspot.com

4. 13 Ways to Engage Your Social Media Community, www.jenniferslegg.com

5. A More Beautiful View of Photos, newsroom.fb.com

6. Analyst: Twitter Passed 500M Users In June 2012, 140M Of Them In US; Jakarta ‘Biggest Tweeting’ City, TechCrunch

7. Facebook users are sharing 1B stories from Open Graph apps per day; Zuckerberg discusses options for future monetization, www.insidefacebook.com

8. Google+ Hangouts Coming to Gmail, www.marketingpilgrim.com

9. LinkedIn: Now With Intent Signals for Recruiters, Courtesy of HireSignals, Pando Daily

10. Not Tracking Social Media ROI is Your Fault, www.convinceandconvert.com

11. Top brands surprisingly weak on Facebook and Twitter, royal.pingdom.com

12. Twitter suspends British journalist critical of NBC’s Olympics coverage, The Guardian

13. Twitter Tips for B2B Marketers, www.silverpop.com

14. v1 preview, rethinkdigg.com

15. Your New Profile, www.quora.com