Jul 3, 20135 min read

Marketing Day: July 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Big Vine Update Includes Re-Vining, Protected Posts, Improved Camera & More Vine has started to rollout several of its promised upgrades as it finds itself in a battle with Instagram for social video supremacy. It’s also introduced a new word into the lexicon: revining, which is explained below. At least a couple of the new features could help increase visibility for both Vine users and their […]
“Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don’t want to be retargeted this way. Twitter announced the news on its blog, while the name for the new product offering itself is covered on the associated […]
US State Department: After Audit, We’ve Cut Our Facebook Spend By 90% Mixed in with questions of about Egypt, Edward Snowden and the rerouting of the president of Bolivia’s airplane, the US State Department fielded another issue during its daily press briefing today. What’s up with spending $315,000 per year to buy Facebook likes? Answer: the budget’s now been cut by about 90%. Buying Fans As we […]
Who Reads Reddit? 6% Of US Internet Users, Young Men Are Highest Group A new survey finds that six percent of adult Internet users in the United States say they’ve used Reddit, with the group most active perhaps being no surprise to those familiar with Reddit — young men, ages 18 to 29. The report is from Pew Internet. In all age categories, Reddit was used by men […]
YouTube Becomes Latest Google Target By State Attorneys General The National Association of Attorneys General (NAAG) has been accusing Google of facilitating consumer access to illegal sales of prescription drugs and counterfeit goods and from profiting from related ads shown in its search results. Now, Nebraska Attorney General Jon Bruning and Oklahoma Attorney General Scott Pruitt are setting their sights on Google’s YouTube, claiming Google profits from ads served […]
Intelligent IP: Revolutionary Ad Targeting For Locally-Minded Marketers In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in that study, contextual targeting strategies — in a series of well-documented tests — eclipsed behavioral targeting in performance and brand safety. However, as digital advertisers are aware, not every contextual targeting strategy is scalable at the local […]
12 Tips To Take Your A/B & Multivariate Testing To The Next Level 235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool for digital marketers today. But if you already understand its role and are conducting your own experiments, what’s next? Where do you go from here? The best way to take your testing efforts to the next […]
Convert Email Subscribers To Customers Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers are even better. Take advantage of email’s automation capabilities with these triggers at various subscriber milestones to create additional purchases. Subscribers That Have Never Purchased The first of these key milestones is reducing […]
So Long Su.pr, StumbleUpon’s Link Shortener Shuts Down For Good Once one of the most promising link shortners, su.pr, is now shutting its doors to the world. The StumbleUpon-based service was released in 2009 and had some of the most in-depth social stats among shortners of that era. The shutdown was announced last year that su.pr was being sunsetted and shutdown in 2013. Today that […]
Your Tax Dollars At Work: State Department Spends $630,000 Buying Facebook Fans Wait until the conservative talk shows get ahold of this one: The US State Department spent $630,000 buying Facebook fans via ad campaigns between 2011 and March 2013, then ended up with very low engagement rates when the campaigns ended. The discovery, first reported by the Washington Examiner, comes via an Inspector General’s office (IG) […]
Handcuffed No More: Facebook Page Admins Now Able To Upload Images For Link Posts It’s a new chapter for Facebook Page Administrators. Gone are the days of furiously tweaking image sizes, open graph tags and image ratios. Today, Facebook Page Admins will have the ability to upload their own image for any link posts. Article images have been a troubling issue for many brands as an improper image would […]