Marketing Day: July 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. ROI: The Most Dysfunctional Metric In Digital Marketing

Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my existence. Not because I have an offline background where the idea of having to prove value from my campaigns seems ludicrous. Not because I am some brand-happy marketer that believes impressions are […]

1. How Marketers Can Reach And Capitalize On “Second Screen” Audiences

In less than a decade, mobile computing has emerged onto the technology landscape as a force to be reckoned with. According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and Android devices. Market research firm NPD DisplaySearch reported similarly impressive figures for tablet sales in […]

1. Twitter Transparency Report Uncovers Actions On Government & DMCA Requests

With the Fourth of July just days away, Twitter released their first Twitter transparency report that uncovers the actions taken on government requests and takedown notices. This report will become a bi-annual report that should shed some light on user data. So far in the first half of 2012 there have been more government requests […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google To Discontinue iGoogle, Once Google’s Fastest Growing Product

2. Search Month: June 2012 Search News, In Review

3. Search Week: July 2, 2012

4. New Orleans Residents: Dear Google, It’s Time To Update Our Street View Images

5. Search Week: June 25, 2012

6. Three Free Keyword Research Tools

7. How To Get Alignment Of Your Global Search Programs

8. Google Places iOS App Becomes Google+ Local

9. Blekko Offers Fresher Index For SEO Purposes

10. Google Bans Weapon-Related Listings From Google Shopping

Online Marketing News From Around The Web:

Affiliate Marketing

1. Fighting the affiliate shell game, www.internetretailer.com

2. The True Value-Add in Affiliate Marketing for Advertisers., www.affiliates4u.com

Analytics

1. 5 Little Known Facts About Google Analytics, mashable.com

Blogs & Blogging

1. Guest Posting: Every Link Built Can Be Relevant. Here’s How., nickleroy.com

Business Issues

1. Facebook Eyes Social Network for Acquisitions, Wall Street Journal

2. Google sees advantage in making new gadget in USA, Reuters

3. 5 Things You Need to Know About Where Google Is Going Next, Read/Write Web

4. Deutsche Telekom in Talks With Google on Mobile Payments, BusinessWeek

5. LivingSocial Experiments With the Future of Daily Deals Industry, AllThingsD

6. Twitter faces the same dilemma as the New York Times, GigaOM

7. What’s Facebook got planned? Company registers Facebook Supplier domains, fusible.com

Content Marketing

1. Content Marketing: Curation, Repurposing & Collective Social Wisdom, Online Marketing Blog

2. The Rise of the Storytellers, www.ducttapemarketing.com

3. Why Crowdsourcing is the Future of Content Marketing, www.businessesgrow.com

Copywriting, Design & Usability

1. How The Role Of The Graphic Designer Must Change On The New Web, blog.crazyegg.com

2. Design for Readability, www.uxbooth.com

Display & Contextual Advertising

1. Facebook Says It Can Take A YEAR To Get Results From Its Ads, www.businessinsider.com

2. GM Talks to Facebook About Returning as a Paid Advertiser, Wall Street Journal

3. Women Embrace Contextually Relevant Ads, www.emarketer.com

Domaining

1. 4 steps to prepare for the new gTLD expansion, www.imediaconnection.com

2. Waiter.com sues GoWaiter.com for trademark infringement, domainnamewire.com

General Internet Marketing

1. Search Still Dominates Social, Email as E-Commerce Traffic Driver, www.marketingcharts.com

2. Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity, www.forbes.com

3. The 7 Pillars of Personalized Marketing, www.marketingpilgrim.com

4. The Interest Graph Vs. The Knowledge Graph, MediaPost

Internet Marketing Industry

1. 10 Reasons Why You’ll Blow That Big Deal, www.seomoz.org

2. Blog Awards: The 13 best marketing industry blogs (according to you), MarketingSherpa

Mobile Marketing

1. Introducing the Save to Wallet APIs for Payment Cards and Offers, googlecommerce.blogspot.com

2. Tablet stats: iPad still rules, but the competition is catching up, econsultancy.com

3. Business, IT Professionals Move Toward Android Tablets, www.emarketer.com

4. Mobile Landing Page Optimization – 10 Best Practices for Success, searchenginewatch.com

5. QR Code Fatigue, BusinessWeek

6. The iPhone and Disruption: Five Years In, daringfireball.net

Reputation Management

1. Why doctors shouldn’t be afraid of Yelp reviews, www.healthcarecommunication.com

Search Marketing

1. 131 (Legitimate) Link Building Strategies, searchenginewatch.com

2. Guide to Real Estate SEO, Outspoken Media

3. On-site SEO Factors for 2012 According to 17 Industry Experts, www.organicseoconsultant.com

4. PPC Chat Streamcap – PPC Conversion Attribution, theppcblog.com

5. Robots.txt Best Practices for SEO, www.rimmkaufman.com

Social Media

1. How to Change Your Facebook Brand Page Username (vanity URL), Social Media Today

2. Facebook Adds Mobile Reach Data To Insights, Cuts Back Loading Of Organic Stories, allfacebook.com

3. Getting the Most Out of Your Photo Experience on Flickr, ycorpblog.com

4. How Instagram Makes Communities Better, spinsucks.com

5. Is it OK to Post the Same Thing on Different Social Sites?, Small Business SEM

6. Pinterest: the top 10 UK retailers reviewed, econsultancy.com

7. Premium Brands Don’t Get Social Media, Heidi Cohen

8. Revealed: Man Makes Thousands Using Fake Blog Comments to Promote Pinterest Marketing Service, totalpinterest.com

9. Top Trends of 2012: Social Video Apps (Warning: Seedy Content!), Read/Write Web

10. Why Google Plus isn’t dead — well, yet, www.cnn.com

11. Why social media is like a string bikini, www.healthcarecommunication.com

12. Wise Metrics Proposes New Formula For Measuring Facebook Engagement, allfacebook.com