Marketing Day: July 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Omnicom & Publicis To Merge, Creating “A New Company For A New World” Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will be the world’s largest advertising group. Publicis chief executive Maurice Levy claimed, “This is a new company for a new world.” Levy went on to say that the newly merged Publicis Omnicom, “…will be able to face […]

2. 4 Ways To Create Successful Social Media Content When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as […]

3. 5 Reasons Why Your Business Shouldn’t Be On Social Media Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could […]

4. Deluxe Buys Vertical Response For $27 Million Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code

2. Google Relaunches Zagat App With Yelp In Mind

3. Bing Adds Warnings To Child-Porn Related Queries In UK; Google Rejects The Idea

4. Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

5. Link Building Outside The Box: Outreach & Content Refreshing

6. Freeloading An SEM Audit Will Cost You

7. In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary

8. Bing Ads Goes Live In Australia And New Zealand

9. Google Changes How AdWords Quality Score Is Reported

Online Marketing News From Around The Web:

Analytics

1. 19 Key Insights into Universal Analytics, Crazy Egg

2. 6 Google Analytics Custom Dashboards To Save You Time NOW!, www.stateofsearch.com

3. Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking, Entrepreneur

4. When Marketing Isn’t Really Marketing – Google Analytics Multi-Channel Funnels, focusproductmarketing.com

Blogs & Blogging

1. 17 Things the Best Blogs Have that Yours Might Not, www.blogtyrant.com

2. Alternative Topics for Company Bloggers, www.blogherald.com

3. Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor, Copyblogger

Business Issues

1. Yahoo Plans Splashy New San Francisco Digs (and Neon Billboard Dreams), All Things D

2. Twitter UK chief responds to abuse concerns after campaigner is deluged with rape threats, thenextweb.com

3. Is Foursquare’s SMB Monetization Here for Real?, streetfightmag.com

4. The Old Reader to close public site in two weeks, users who joined before Google Reader axing news can stay, The Next Web

5. The Real Story Behind Publicis + Omnicom Has Nothing to Do with Tech, All Things D

6. Twitter users and the law – timeline, The Guardian

Content Marketing

1. 4 Reasons Why You Might Not Need A Content Marketing Plan, Content Marketing Institute

2. Feedburner Trick: Give Users a File AFTER They Subscribe., blog.seogroup.com

Conversion Optimization

1. How We Increased Our Conversion Rate By 311%, blog.statuspage.io

Copywriting, Design & Usability

1. All That Glitters Is Not Gold: A Common Misconception About Designing With Data, Smashing Magazine

2. Top 9 E-Commerce Usability Guidelines, usabilitygeek.com

Display & Contextual Advertising

1. Facebook Unpublished Photo Post Ads: Bidding, Duration and Reporting, www.jonloomer.com

2. Google AdSense Favicons Are Live; CTR Is Up, Search Engine Roundtable

3. How To Use The Google Display Planner To Boost Your Display Network Campaigns, Search Engine Journal

Domaining

1. Buckingham Palace Doesn’t Want The Domain Of The Royal Baby GeorgeAlexanderLouis.com, The Domains

2. Google beats USPS in LRO, Defender loses another, DomainIncite

3. How right-to-left domain names work in practice, Domain Name Wire

Email Marketing

1. Email is Alive and Well!, blog.emailexperience.org

2. Royal baby ignored—at least in U.S. marketing e-mail., Internet Retailer

3. Why Email Marketers Can Relax About the New Gmail Tabs, menwithpens.ca

General Internet Marketing

1. Net Promoter Scores, Meet Your New Best Friend: Behavioral Marketing, Silverpop

2. Why Online Marketing is Like Being Attacked by Dogs – and 3 Principles for Sales Victory, KISS Metrics

Mobile/Local Marketing

1. Google Wants Glass Developers To Start Working On Android-Based Apps Ahead Of Development Kit Launch, TechCrunch

2. Foursquare’s Monetization Push Hints At Deeper Marketing Services Component, www.adexchanger.com

3. Google Glass pushes facial recognition boundaries, www.itnews.com.au

Reputation Management

1. Is Online Reputation Management Worth The Money?, Forbes

2. How and When to Respond to Negative Reviews, Spin Sucks

Social Media

1. TweetDeck Just Got Worse and Twitter Blames Google, Gizmodo

2. Chipotle’s Fake Twitter Hack: Can Customers Take a Joke?, Marketing Pilgrim

3. Eight great examples of agile marketing from Oreo, eConsultancy

4. Facebook Tops 127 Of 137 Countries In June 2013 World Map of Social Networks, All Facebook

5. Five Tips For Sharing Content Like a Pro on Twitter, Mack Collier

6. Sharing on Facebook: An Analysis of Boston Globe Posts, Social Fresh

7. The Anatomy of a Perfect Facebook Post, www.quicksprout.com

8. Top Tips for Measuring Your Social Media Campaigns, www.searchenginepeople.com

9. When should you delete that tweet?, www.trackur.com

10. Why ‘Like Us On Facebook’ Isn’t Enough, www.koozai.com

#MarketingDayJuly29