Jul 27, 20123 min read

Marketing Day: July 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

ComScore: Google+ Worldwide Traffic Up 66 Percent Since November

Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same time period. The numbers were posted yesterday on Google+ by Morten Myrstad, an Oslo-based communications consultant, citing comScore as the source. ComScore confirmed the numbers with us this afternoon, and shared the following […]

Whoops: Google Admits It Still Has Some WiFi Payload Data Collected Via Street View Cars

Despite assurances to the contrary, Google told the UK’s Information Commissioner’s Office (ICO) today that it still has some of the WiFi payload data that it’s Street View cars collected in 2010. That data may include personal information such as usernames, passwords and email addresses that Google collected via unsecured WiFi networks. Google’s collection of […]

Marketing Biz: Nextdoor Neighbors, Facebook Search Ads & GoodData

While Q2 results for Zynga and Facebook took center stage, efforts by Foursquare and Nextdoor continue to make hyper-local look like a real future instead of a mirage. And new providers like GoodData and Retention Science seem well placed to help marketers deal with the rising volume and complexity of data. Zynga Takes Axe to […]

5 Questions For Top Affiliate Manager Josh Spaulding

If you had your own online business bringing in six figures annually, would you consider taking on an additional position working for someone else as their affiliate manager? My initial response is, “No way!”. At first, it doesn’t make sense to me why I would work on growing another marketer’s business when I could spend […]

Remarketing Now Available With Google Analytics

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can use their code. If you are not acquainted with the remarketing […]

Facebook’s “Recommendations Bar” Plugin Helps Visitors Find Content Within A Site

A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations. The bar will pop up in the […]