Jul 26, 20124 min read

Marketing Day: July 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API

Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it’s now crossed the 80-million-user level. That user base has also shared nearly four billion photos, the company says. But those users will find a slightly less functional mobile app when they upgrade to the latest version. As […]

Facebook Q2 Revenue Slightly Beats Expectations But With A Big Net Loss

Facebook’s Q2 revenues, just out, were highly anticipated with lots of critical speculation about the health of the company and its outlook. However Facebook has slightly beaten analyst consensus estimates, delivering top-line revenues of $1.184 billion vs. $895 million last year. Yet the company also had a net loss of $743 million for the quarter. […]

Yelp Rolls Out Improved iPhone App, Other Mobile Changes

In recognition that Yelp’s traffic is increasingly mobile, the company is paying more and more attention to its mobile assets. Yelp is now rolling out an iPhone update that overhauls the business listing page. It offers a cleaner, more user-friendly experience. Below are “before” and “after” screenshots. The new profile page (second below) offers a […]

On Eve Of Olympics, Twitter Goes Down

For the second time in about a month, Twitter is currently experiencing a prolonged outage. As best we can tell, the outage began around 11:30 am ET. Twitter posted earlier that its “engineers are currently working to resolve the issue,” but offered no details about what has caused the problem. Many Twitter URLs are showing […]

IAB UK Study: Interactivity Key With Tablet Ads

Consumers respond better to tablet ads that are interactive, but, so far, marketers are letting them down. That’s the conclusion of a new study released by the Internet Advertising Bureau UK, and conducted by Ipsos in partnership with Renault and their agency, Publicis. “There is a clear expectation from consumers for tablet advertising to match […]

Caterina Fake Startup Pinwheel Forced To Change Name After Lawsuit

Flickr co-founder Caterina Fake’s new location-based startup Pinwheel, which is still in private beta, is probably going to be forced to change its name. TechCrunch reported yesterday that a court in New York granted the similarly sounding Pinweel, a mobile photo-sharing site, a preliminary injunction. The central claim was trademark infringement. The main idea here […]

The Three Most Underrated Internet Marketing Strategies Of 2012

In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying. But some of the most effective methods are relatively unsung. They just chug along and deliver results. Email Marketing Email is the most underappreciated marketing channel. Everyone […]

The “Real Estate” of Mobile Targeting: Location. Location. Lat-Long.

The power of mobile lies in our ability to utilize the deep location-targeting technology available to focus advertising campaigns in a way no other medium has achieved before. There are a variety of location-based data signals available to the mobile industry which have shaped a diverse landscape of products and services. As in real estate, […]