Jul 25, 20134 min read

Marketing Day: July 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]

Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year […]

New: Set Google AdSense Reports To Your Local Time Zone

Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on […]

Now Available: The Marketing Land Google Glass App

It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of […]

Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

In May the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most […]

Facebook For Business: New Hub For Ad Education, Case Studies

Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for […]

Does Google Hate Mobile Subdomains?

Since Google announced its most recent smartphone ranking changes last month, I’ve seen a number of commentators online saying that Google will penalize you if you don’t use a responsive site. This isn’t the case. I’ve gone over many of these issues in detail in past columns, but here’s a short rebuttal for those of […]

Chipotle’s Twitter “Hack” Was A Planned Promotion

From the so-bizarre-it-has-to-be-true department: Chipotle has admitted that what looked like a case of its Twitter account being hacked was actually part of a current promotion. It happened on Sunday when, during the course of about one hour, @ChipotleTweets sent out a stream of bizarre tweets that finally ended with a confession that “we had […]

Facebook Has Almost 18 Million Business Pages, Adding 1M Per Month

There are now nearly 18 million business pages on Facebook — a stat shared during today’s earnings call by Facebook COO Sheryl Sandberg. The 18 million figure counts as of the end of Q2 — June 30th. It represents a growth rate of about a million new pages each month over the past three month. […]