Jul 25, 20124 min read

Marketing Day: July 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest Is Throwing A Summer Party To Build Community

It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. An active, dedicated community was (and is) Yelp’s ticket to success when it launched in 2004, and Google is cloning Yelp’s plan with its own local community efforts more recently. And now Pinterest […]

Tips For An Effective Twitter Chat

Fourteen years before Twitter had its debut at SxSW, professor of educational psychology and semiotician Gary Shank wrote a paper titled Abductive Multiloguing: The Semiotics of Navigating the Net, in which he describes the concept of the multilogue: “It is as if everyone who is interested in talking can all jump in at once, but […]

Smartphone Adoption Gaining Momentum, Most First-Timers Go For Android

Measurement firm comScore today released some new survey data that show an increasing percentage of US feature phone owners are making the switch to smartphones when replacing their devices. As they do they overwhelmingly favor Android, followed by the iPhone and then Windows Phones. Just over 61 percent of first-time smartphone buyers opted for an […]

Are You Leaving Potential Email Subscribers On The Table?

If you’re an experienced marketer, you probably have some tried and true techniques for getting more email subscribers. But you may be leaving many potential new subscribers on the table. How can you ensure you’re accomplishing everything that’s possible? Go beyond the tried and true and test new approaches. Split testing helps you figure out […]

Foursquare Introduces Promoted Updates For Mobile: “Search Ads For The Real World”

Following last week’s launch of loyalty marketing program “Local Updates,” Foursquare is introducing a new paid-advertising program — its first formal effort at generating revenue — called “Promoted Updates.” Foursquare calls it a pilot program and is working with roughly 20 companies initially, in an effort to gather data and feedback. It launches tomorrow. Foursquare […]

Twitter’s NBC Olympics Partnership: A Sign Of Things To Come

Twitter and NBC have announced a new partnership around the 2012 Summer Olympics, which begin this week in London. The partnership centers on Twitter’s third “hashtag page,” which will go live later this week at twitter.com/#Olympics. Twitter will have staff monitoring Olympic-related tweets from athletes, coaches, Olympics officials, NBC personalities and others and curating the […]