Jul 24, 20124 min read

Marketing Day: July 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Apple’s Q3: $35 Billion Revenue, $8.8 Billion Profit — Both Down From Q2

Apple has just released its corporate earnings for Q3 of this year and the numbers are down. Apple is reporting $35 billion in revenue during the quarter, down from $39.2 billion in Q2. That’s a decline of 10.7 percent. Third quarter profit was $8.8 billion, which is a 24.1 percent drop from $11.6 billion profit […]

Links: The Broken “Ballot Box” Used By Google & Bing

In 1998, Google launched a search engine based on a good idea: counting links as votes for good content. Google, as well as its rival Bing, still largely operates the same way today. Unfortunately, using 1998 voting technology makes little sense in the world of 2012 — and the cracks are showing. The cracks aren’t […]

How To Weave Content Marketing Into Your Company’s DNA

Content drives your business. All great businesses constantly create valuable content, whether they know it or not. It’s through the content you create that your voice is most often heard. Content is what you use to sell to your customers, to differentiate your brand, and to help guide and educate employees. In the online world, your content […]

Taking Action on Mobile Marketing Analytics

There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have at least one article in your inbox describing and outlining the benefits of mobile marketing. According to eMarketer, there will be more than 106 million smartphone […]

Google, Facebook Boost Washington Spending To “Educate” Congress

Google and Facebook both increased their spending trying to educate (read: influence) Congress in the second quarter, according to filings made under the Lobbying Disclosure Act of 1995. Companies that employ lobbyists must file these reports on a quarterly basis. The disclosures show that Facebook spent just under $1 million ($960,000) on lobbying in Q2, […]

“Unpublished Posts” Give Facebook Pages The Ability To Sponsor Posts Without Pushing To Newsfeed

A new Facebook Pages Graph API was released yesterday and a few surprising additions were present. The API now ties in the official scheduled page posts released last month as well as an “unpublished” post that simply won’t show in your timeline. Additionally, the new roles released last month are also addressed for 3rd party […]

New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real-Time Exploration

An impressive new social discovery & monitoring tool, Bottlenose, launched a public beta today. From real-time events, trending news and popular pictures, Bottlenose can help users connect with what’s happening now. Simply put, Bottlenose is aiming to be the Google of real-time content. The technology behind Bottlenose is not only responsive but also extremely useful for […]

E-mail Open Rates Declining, Click-Through Rates Rising [Study]

There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise. The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and Q1 of 2012 by […]

“Subscribe” For Pages Being Tested By Facebook

Last week a fan spotted an abnormal occurrence that was showing on our Facebook page; a “subscribe” button. Nestled directly to the right of the Like button, the subscribe button appeared, mirroring the subscribe for users implementation. A Facebook rep confirmed that the Subscribe for Pages was being tested. One of the issues that has arose since the […]