Jul 23, 20135 min read

Marketing Day: July 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Foursquare Launches Self-Serve Promoted Listings For Small Businesses

Today Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local New York City businesses in early June. The new ads don’t rely on user check-ins. Local businesses can promote their listings and offer specials to nearby users. Foursquare says they have been fine tuning their targeting […]

New App Brings Google Analytics To Google Glass

Via the ZAGG blog comes news of a new Google Analytics app for Google Glass. Developer Chad Smith posted about it this morning on Google+, and shared some screenshots that show the functionality. It looks like the app includes at least basic data like Visits and Page Views with different timeline cards for Today, Yesterday, […]

Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.

Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick success. Through the company’s partnership with […]

Report: iPad Traffic Share Reaches New High

According to ad network Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its quarterly earnings amid dampened expectations. According to the study, which was conducted in June and based on “tens of millions of US and Canadian tablet online ad […]

LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies

LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as “content marketing in the world’s only professional feed,” Sponsored Updates allow companies to pay to promote their […]

Publish With Passion: Let Your Content Find An Audience

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.” I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose. A recent interview […]

LinkedIn Page Admins Can Now Act Like A Brand: Update Allows For Comments & Status Likes From Pages

LinkedIn Company Pages have seen quite a surge in popularity since inception, but have been lacking significant functionality for brands. One of the biggest negatives is being abolished today as LinkedIn Page Admins will now be able to comment & like appearing as their brand. This new option will allow Page admins to interact in […]

What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle

Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced design capabilities, Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. “We wanted to provide an easy […]

Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter […]