Marketing Day: July 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Summer Brings New Traffic To Travel Industry Sites [comScore Data]

Many travel-related sites saw an uptick in traffic during June, according to comScore’s Top 50 U.S. Web Properties report for June 2012. ComScore says that ground/cruise travel sites (such as Amtrak and Carnival Cruises) were the top-gaining category, with a nine percent increase to 14 million visitors overall. Hotel/resort sites were the fourth-biggest gainer with […]

1. Washington Post Triples Engagement Rate With Twitter’s New Targeted Ads

One advertiser is already reaping the benefits from being able to publish Promoted Tweets to specific Twitter users without first having to publish the tweet to all of its followers. The Washington Post is one of the advertisers that’s been testing Twitter’s new targeting options that were just formally announced last week. And, according to […]

1. 10 LinkedIn Shortcuts For A Post-Twitter World

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it’s still […]

1. How Dynamic Are You?

A lot of companies say they offer dynamic creative. It’s a loosely defined phrase, so it can be hard to know exactly what to expect from a company that offers it. Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution: […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Confirmed: Units Resembling Product Listing Ads Appearing On Bing

2. SMX East Super Early Bird Rates Expire this Week – Save Up to $400

3. Microsoft Hires Hillary Clinton’s Former Campaign Chief Mark Penn For Bing Strategy Role

4. 5 Ways To Better Integrate Social Media & Enterprise SEO

5. Yes, Feature Phones DO Still Matter In Mobile SEO

6. Head vs. Tail – How To Shift Your Priorities For Each Type Of Account

7. Politwoops: A Search Engine For Deleted Tweets From Policitians

8. Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing Programs and Channel Attribution, www.amnavigator.com

2. Google’s FTC Fine Won’t Doom Affiliate Marketing, www.hasoffers.com

3. Submit Your Affiliate Summit West 2013 Speaking Proposal, blog.affiliatetip.com

4. Survey: Affiliates Scared of Not Being Paid, performinsider.com

Analytics

1. Customer Analytics: The New Source of Value Creation, www.theatlantic.com

2. How To Pull Custom Google Analytics Reports Into Google Spreadsheets, www.seo.com

3. Web Analytics Consulting: A Simple Framework For Smarter Decisions, www.kaushik.net

Blogs & Blogging

1. 11 Business Blogging Tips, conversionchamp.com

2. Write Like You Talk; If You Can Talk That Is…, markharai.com

3. Going Local with Your Small Business Blogging, www.business2community.com

Business Issues

1. Google Nexus 7 Display Problems Reported, PC World

2. A Contrarian Take On Marissa Mayer’s Future At Yahoo, MediaPost

3. After Snagging A Bunch Of Googlers, Square Has More Than 350 Employees, www.businessinsider.com

4. Marissa Mayer Has a Secret Weapon, Wired

5. Scott Thompson on Life After Yahoo, BusinessWeek

Conversion Optimization

1. Eight conversion essentials for telecom e-shops, econsultancy.com

Domaining

1. How the five applicants for .free intend to use their domains, domainnamewire.com

Email Marketing

1. Is Email Marketing the Black Sheep of Online Marketing?, www.business2community.com

General Internet Marketing

1. How to Gain Trust?, performinsider.com

Local Marketing

1. How Mobile Is Transforming Local Marketing, streetfightmag.com

2. Everything You Need to Know About Foursquare’s New Merchant Tools, www.openforum.com

3. Three Simultaneous Google+ Local Problems, www.ngsmarketing.com

Mobile Marketing

1. Business Travelers Interested in Mobile Services From Hotels, www.emarketer.com

Other Items

1. Zite, after doubling engagement, adds more publisher sections (exclusive), VentureBeat

Search Marketing

1. Duplicate Content: Two Ways to Avoid SEO Problems, spinsucks.com

2. How to Get Google to Index Your New Website & Blog Quickly, blog.kissmetrics.com

Social Media

1. How Google Plus is losing the war with a satisfied audience, leaderswest.com

2. The 10 Rules of Social Media Engagement, www.problogger.net

3. @Deltalina & Delta’s Social Opportunity: The ROI Of Genuine Corporate Ambassadors, AIM Clear Blog

4. Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group, New York Times

5. For the Olympics, Twitter and NBC Form Partnership, Wall Street Journal

6. Going Viral on Twitter, performinsider.com

7. Hear Ye, Hear Ye: Use LinkedIn Announcements to Generate Leads, www.mpdailyfix.com

8. Help Your E-Commerce Traffic Climb with Pinterest, Search Engine Journal

9. Infographics Are Not a Social Media Strategy, pandodaily.com

10. Is Facebook’s Popularity Falling On Its Face? [Infographic], Marketing Pilgrim

11. Only an estimated 23% of tweets are posted using third-party Twitter clients, thenextweb.com

12. Targeting the Back-to-School Shopper, www.digiday.com

13. The End of Facebook Credits (and Next Steps), blog.kelseygroup.com