Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
It’s one of those weeks where those digital marketing ideas that used to feel so cutting edge are now a reality. Google+ is over a year old. Twitter has a suite of advertising offerings. Foursquare is connecting loyal customers to businesses. E-signatures are poised to become ubiquitous. The future of marketing is already here if […]
Last week, betaworks bought the remaining assets of Digg after the once-prominent social site sold. The Washington Post acquired the Digg team, LinkedIn purchased 15 patents and betaworks was left with the Digg.com website. Well, betaworks isn’t planning on sitting around moping, today they released a blog post on rethinkdigg.com that states they are […]
Most Americans woke up to the horrifying news of the deadly mass-shooting in Aurora, Colorado, at the midnight showing of “The Dark Knight Rises”. If you learned about it online, especially via social media, you may have gotten to know one of the 12 who was killed — through her own words. Jessica Ghawi, who […]
There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. […]
What did it take to lure Marissa Mayer from Google to the CEO post at Yahoo? A package that could be worth as much as $71 million in salary, bonuses, and stock grants over the next five years, according to a regulatory filing. Mayer will receive an annual salary of $1 million and be eligible […]
As the industry engages in back-and-forth about the efficacy and relevance of Facebook advertising, agency TBG, which specializes in social media marketing, has released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across geographies. The stats, aggregated from more than 275 of TBG’s […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Exclusive Interview with Shareasale’s Brian Littleton, www.sarahbundy.com
Super Affiliate: Marketing Success Discussion, www.clicknewz.com
Analytics
Analytics Therapy: How To Find (And Deal With) The Really Crappy Stuff On Your Site, Search Engine People
Social Sharing Report for Google Analytics, Analytics Talk
Why Do I See My Domain in the Referrers on Google Analytics?, www.lunametrics.com
Blogs & Blogging
Use Social Currency Systems to Grow Your Blog, www.problogger.net
12 horrible pieces of blogging advice, www.prdaily.com
Drive Traffic To Your Blog With Your Reader’s Questions, Social Media Today
How Long Should Your Blog Post Be?, www.socialmediaexplorer.com
Just Say NO to Giant Blocks of Texts: 7 Simple Ways to Make Your Blog Posts More Reader-Friendly, www.momeomagazine.com
Why Small Businesses Need a WordPress Blog for Social Media Strategy, www.wpbeginner.com
Business Issues
Facebook, Wal-Mart chiefs meet to deepen relationship, Reuters
"Keep Moving": Marissa Mayer’s First Memo to Yahoos (Natch!), allthingsd.com
Facebook Acquires iOS and Mac Developer Acrylic, thenextweb.com
Google acquires popular iOS and Mac mail client Sparrow for its Gmail team, thenextweb.com
Kayak Software Raises $91 Million, Prices IPO Above Range, Bloomberg
Yahoo! Is Excited About Marissa Mayer, thenextweb.com
Content Marketing
5 ways to impress your audience with visual content, www.prdaily.com
Should You Write a White Paper for Content Marketing?, Search Engine Journal
Copywriting, Design & Usability
Do Mobile And Desktop Interfaces Belong Together?, mobile.smashingmagazine.com
10 Twitter Accounts Every UX Professional Should Follow, www.usercentric.com
Could algorithms replace writers?, raventools.com
Display & Contextual Advertising
General Internet Marketing
Survey Says Reviews, Not Likes Influence Consumer Trust, Marketing Pilgrim
Local Marketing
3 Tips for maximizing Foursquare’s new ‘Local Updates’ loyalty feature, socialfresh.com
Billions in Local Ad Dollars Surge to Online – But Just a Trickle to News, streetfightmag.com
Mobile Marketing
Other Items
Search Marketing
Dear Guardlex, You’re Doing it Wrong…, www.bigpinkcookie.com
Six tips for effective PPC landing pages, www.ppcassociates.com
Social Media
10 Tips for Marketing your Business on Pinterest, www.jeffbullas.com
Community Managers Need To Pay Attention To News, thefuturebuzz.com
That plan to archive every tweet in the Library of Congress? Definitely still happening, Nieman Journalism Lab
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