Jul 2, 20124 min read

Marketing Day: July 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Lawsuit Accuses Google, YouTube Of Stealing Sharing Idea In Google+ Hangouts

Be In, a company that created the video sharing service CamUp, is accusing Google of stealing trade secrets and violating its copyrights when it added a “Watch with Friends” video sharing feature to Google+. CamUp is a New York-based online service/community that allows users to share multimedia content via connected webcams. GigaOm has posted a […]

Euro 2012 Sets New Twitter Sports Activity Record

Another major international soccer (football) tournament … another Twitter record for tweet activity. Sunday’s Euro 2012 championship match — a 4-0 Spain victory over Italy — set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain scored its fourth goal. Overall, the final match produced 16.5 million […]

Mobile Market Share: Microsoft Shows Gains, So Do Apple And Android

There’s some apparent good news for Windows Phones in comScore’s latest mobile market share data report. After steady declines month over month, the Microsoft OS appears to have gained share modestly, moving up from 3.9 percent to 4 percent. However comScore also reported Microsoft’s OS share as 4 percent last month, so it’s not clear […]

Patent Chaos: Apple Blocks Galaxy Devices, Googlerola To Face Feds Over Licensing

Nobody would disagree with the assertion that the patent system in this country is in a state of chaos. Most of the big internet companies and all the major players in the mobile segment are in litigation over patents, either suing or being sued. It’s an incredible waste of time and resources. Among the big […]

Following Facebook, Foursquare Becomes A “Platform” With “Connected Apps”

Whether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.” Connected apps allow third party developers to integrate their apps and content into Foursquare. There are a number that showed up with the announcement, among them: Foodspotting, […]

AdWords Video For “All” — Getting Started

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on video monetization at Google in the US, that AdWords for Video is now “available to all.” “Get out of my (beta) dreams and into my car(t)…” – all With a nod to […]

Building And Supporting Online Communities Within Facebook And Twitter

Having a popular social media presence is important, but many companies and organizations are now taking it a step further by also fostering loyal and active online communities within Facebook and Twitter. These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by sponsoring an online […]

Twitter Tightens API Rules: LinkedIn Partnership Is First Casualty

A three-year agreement that allowed tweets to auto-publish to LinkedIn is the first casualty of Twitter’s plans to tighten rules that cover how its API may be used. In a blog post today, Twitter’s Michael Sippey says the company is dialing up enforcement of its API terms with partners in the company’s continuing pursuit of […]