Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 […]
Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by “improvement in search.” Revenue for the online service division grew 8% […]
Twitter has announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad is. In a nutshell, Twitter advertisers no longer have to publish a standard tweet that’s visible to all followers before it becomes a Promoted Tweet. They can now specifically create […]
In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad selection. In contrast to some forms of digital marketing, which offer almost no variety or evolve very slowly, Facebook is constantly updating their inventory of ads to provide even […]
Late last year Google launched third party page management tools for Google+. The initial page management APIs were only opened to a select group of companies. The new set of APIs has been previewed by current developers (including HootSuite, Buddy Media, Involver, Vitrue, and Context Optional) and received positive feedback. Googler Eduardo Thuler announced that in the […]
June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Documents: Amazon risking little in Texas sales tax deal, www.statesman.com
Retailmenot.com Targeted For Cookie-stuffing, ipensatori.com
Analytics
How to track multiple links from page A to B in Google Analytics, andrescholten.net
Time on Site and Bounce Rate: Fixing Google Analytics’ Flaws, blog.iceable.com
Blogs & Blogging
Controversy over negative book-blogging turns nasty — and pricey, www.dailydot.com
Business Issues
Sen. Al Franken Grills Facebook and the FBI Over Their Use Of Facial Recognition Technology, Forbes
"Big, Big Bucks": Yahoo Set to Release What It Paid Marissa Mayer, allthingsd.com
An Open Letter to Marissa Mayer, CEO Yahoo Inc., thomashawk.com
Microsoft completes $1.2B acquisition of Yammer, VentureBeat
Twitter raises stakes in ‘who owns your tweets’ fight, GigaOM
Content Marketing
How to Make Sure Your Content Marketing Does the Job, www.problogger.net
How to Make Social Media Infographics That Get Noticed, Convince and Convert
How to Use the Crowd to Drive a Content Marketing Campaign, contently.com
Key Steps for Creating Truly Effective Infographics, www.contentmarketinginstitute.com
On cycling, near-death experiences and content, www.portent.com
Top 100 Companies Increase YouTube Usage by Nearly Forty Percent, Marketing Pilgrim
Conversion Optimization
14 Real-Life Examples of CTA Copy YOU Should Copy, blog.hubspot.com
The Unsexy Side of Website Optimization, monetate.com
Copywriting, Design & Usability
17 Great Wireframing Tools for Web Designers, www.fuelyourcreativity.com
Getting Started with Responsive Web Design, www.practicalecommerce.com
Hidden in plain sight? The ‘Banner Blindness’ effect on homepage banners, www.optimalusability.com
I Went to Camp at Google+ (And All I Got Was This Animated GIF), Wired
The Personality Layer, uxdesign.smashingmagazine.com
Display & Contextual Advertising
Can Display Get Emotional?, MediaPost
Where Display Fits, MediaPost
Domaining
DOMAINfest Global 2013: Yep, it’s still happening, domainnamewire.com
Internet Marketing Industry
15 Things I Wish I’d Known Before Starting My First Company, www.quicksprout.com
What Are Marketers Spending on Social Media?, www.emarketer.com
Local Marketing
Google+ Local vs. Map Maker. Is Your Business Eligible?, www.ngsmarketing.com
Other Items
Reputation Management
5 Reputation Management Fails: Mistakes You Can’t Afford to Make, Search Engine People
Search Marketing
Common PPC Blunders- Interview, PPC Hero
Curious case of small business and SEO, www.seobook.com
Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages, www.portent.com
Writing for Search Engines, searchenginewatch.com
Social Media
Facebook testing new Pinterest-inspired design for app stories in News Feed, Inside Facebook
Four Pinterest Contests to Try for Your Business, Social Media Today
How to grow your LinkedIn group (and keep them coming back for more!), www.seocopywriting.com
How Twitter Dominates Brand Conversations, www.digiday.com
Three Reasons You Shouldn’t Buy Fans and Followers, Social Media Today
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