Jul 18, 20124 min read

Marketing Day: July 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome Again

The Internet is speaking, and it wants new Yahoo CEO Marissa Mayer to save and fix Flickr. The screenshot above is the entirety of DearMarissaMayer.com, a website that launched in the hours after Mayer was named Yahoo’s new CEO on Monday. It asks Mayer to “please make Flickr awesome again,” and is signed, “Love, the […]

Poll Results: 78 Percent Like Mayer’s Move To Yahoo

It’s a small sample size, but the numbers are still impressive: Almost 78 percent of respondents say Yahoo’s hiring of Marissa Mayer as CEO is a good move, and only two percent feel it’s a bad move. Those are the results of the poll that we ran Monday on Marketing Land in the hours immediately […]

Foursquare Intros “Local Updates” And Revamps Merchant Interface

Ever since local/mobile firm Foursquare released the latest version of its consumer application a couple of months ago, the company has been promising a revamp on the merchant side. There have also been rumblings of a new product to allow advertisers to promote their specials more aggressively throughout the app. Well, that’s all now coming […]

“The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot

Our sister site, Digital Marketing Depot, will host a webcast on the future of SEO — Tuesday, July 24. Featuring David Harry, Terry Van Horne and Shaun Siller as speakers, “The Future of SEO After Panda and Penguin” will cover how to differentiate the various algorithm changes; tips on how to adjust your website and […]

New Google Analytics Interface Becomes Standard

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, […]

Tracking Offline Email Conversions

Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally thought of as only driving ecommerce orders. It is often thought of in the same vein as something like search engine marketing, which directly drives traffic and conversions exclusively online in much the same way […]

Washington State Partners With Facebook To Help Register Voters

If you live in Washington state a new way to register to vote will soon by available. A Facebook app will reside on the Secretary of state’s page that will exist directly within Facebook. The AP reports that the app will be the results of collective efforts of Facebook, Microsoft and the state. Washington will be […]