Jul 17, 20134 min read

Marketing Day: July 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include a collection of developed parcels on the 1000 block of East Meadow Circle and a small area of undeveloped space on Fabian Way. While a Google spokesperson confirmed the real estate purchase to the Mercury News, the search […]
Europe Calls For More Concessions From Google, Survey Says “Rival Links” Not Enough European Union Competition Commissioner Joaquín Almunia held a news conference this morning during which he said Google will need to offer further concessions to avoid antitrust fines. According to the NY Times, Almunia said that Google needs to “improve” its current proposal: “I concluded that the proposals that Google sent to us months ago are not […]
Infographic: What People Put Into Their Email Signatures The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts. […]
NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that seemingly causes anything to magically resist water. The product’s five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 […]
5 Email A/B Split Test Ideas You Haven’t Tried You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the […]
The Real State Of Programmatic Marketing Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions exist today? And what does a future world look like if big data really is everywhere? I am on somewhat of a personal mission to provide a simple way for […]
Twitter’s “Let’s Get Started” Box Blocked Some Users From Web-based Tweeting As the LA Times has also reported, a random group of Twitter users are unable to send out tweets from the Web because they’re getting a “Let’s get started” content box in the spot where they’d normally be able to write and send a tweet. And these folks are none too pleased about the change, […]
Yahoo Reports Mixed Q2 Results, Display Down But Search Up Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was $1.135 million, which is down 7 percent vs. last year. Revenue ex-TAC was $1.071 million. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search […]