Jul 17, 20124 min read

Marketing Day: July 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Yahoo Q2 2012 Revenues Flat

Yahoo announced second quarter earnings today, where revenues remained flat, as did their display ads and search ads. Quarterly revenue was just about the same with Q2 20122 revenue at $1,076M and Q2 2012 revenue at $1,081M. Their income from operations was down 71% from Q2 2011 of $191M to Q2 2012 of $55M. The […]

Facebook’s New Business Site Emphasizes Education, Case Studies

With some very visible questions about the effectiveness of advertising on Facebook in its rear-view mirror, Facebook has revamped its Facebook for Business Page with an emphasis on education and case studies. The new page takes a more hands-on approach to what you’d call “onboarding” — the process of eliminating friction for small business owners […]

Better Browsing & Navigation Elements Added To Tweetdeck

After an extended period of time letting the Tweetdeck sit stagnant, Twitter is enhancing the functionality and usability of the popular app. In March Twitter added list management, actvities and editable Retweets. Today Tweetdeck is getting an enhanced navigation, easier response items and better column management. Columns will be laid out in one seamless row where users can simply […]

What Has Become Of The Search Guru?

While the term “guru” has been adopted by many an opportunist in a variety of industries, perhaps nowhere did it take such an inflated hold as in the early to middle years of the search segment of our industry. There was a time when the guru strode rampant across stages, board rooms, book tours and […]

7 Enemies Of Social Media Measurement

If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps to the unemployment line): Low Hanging Fruit Basic social media metrics are readily available, easy to get and generally cheap (or free). But if you are serious about measurement, […]

Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s

The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time against other social networks. What a debut! Google’s year-old social network had the best satisfaction while the world’s most popular social network, Facebook, came in last. Top Marks For Google+ The scores look like this: […]

Mayer’s Appointment Brings Hopes For Stability In Yahoo CEO Role

With Marissa Mayer’s appointment as Yahoo’s new CEO, a painful two-month period since disgraced CEO Scott Thompson left has drawn to a very welcome close. Though many believed that interim CEO Ross Levinsohn would eventually be handed the reins at the troubled internet media giant after Thompson’s resume scandal-fueled departure, Mayer’s appointment signals the opening […]

Poll: What Do You Think About Marissa Mayer Going To Yahoo?

Yahoo surprised many today with the news that it has hired Google’s Marissa Mayer as its new CEO. Some Googler’s have shared their thoughts on Mayer and her decision to take over Yahoo, but we want to know what you think. We’ve posted a simple poll question below that asks if you think this is […]

Google Reacts: Mayer ‘Whip-Smart’ & ‘A Tireless Champion Of Our Users’

Google is reacting to today’s news that early employee Marissa Mayer is resigning to take on the CEO job at Yahoo. In a statement e-mailed to Marketing Land this afternoon, Google CEO Larry Page had this to say about Mayer’s departure: “Since arriving at Google just over 13 years ago as employee #20, Marissa has […]