Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The world’s most popular professional social network is getting a fresh new look. Say goodbye to the abundance of white-space, large profile pictures and small post graphics. The new LinkedIn helps to make the content shared the focal point with a much cleaner, modern look. The design will utilize more greys and blacks (similar to the […]
Facebook’s use of facial recognition technology will be discussed during a Senate hearing on Wednesday. According to The Hill, Facebook will send Rob Sherman, its Washington DC-based Manager of Privacy and Public Policy to meet with a sub-panel of the Senate Judiciary Committee. Senator Al Franken called for the hearing. Sen. Al Franken (D-Minn.), chairman […]
Finally, there’s an Android tablet I like: the Nexus 7. More important, Google’s produced a device that’s a solid alternative to the iPad. If you can’t afford an iPad, don’t like the size of an iPad or for some reason just don’t want an iPad, the Nexus 7 may be the tablet — or should […]
Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business into the hottest photo sharing platform in the world. With growth of over 400% in its first twelve months it was snapped up by one of the giants of the web for a […]
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying platforms such as Demand Side Platforms (DSP). The forces behind this growth are well documented: Impression level price transparency Ability to “cherry pick” desired impressions with granular focus Hands-on control of campaign data […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Driving Sales through Engagement with Danny Iny #AFFCHAT Transcript, www.affiliatesummit.com
PMA partners with Performance Marketing Insights, www.affiliates4u.com
Analytics
Analytics itself must be adaptive, www.zdnet.com
Two New Metrics For Assessing User Engagement on Social Media Found, www.simplyzesty.com
Blogs & Blogging
Large collection of default spam-comments from a slimy SEO tool, boingboing.net
Think twice before you jump on the guest blogging bandwagon, www.blindfiveyearold.com
An In-Depth Look at The Science of Blog Timing, blog.kissmetrics.com
Disclose This: How the FTC Has Left Bloggers and Publishers Dazed and Confused, www.blogworld.com
How to Pitch This Blog, dannybrown.me
Business Issues
Content Marketing
Content: Fuel for the Marketing Automation Engine, www.marketingprofs.com
How to Create Shareable Content [WordCamp], blog.shareaholic.com
Is Your Web Content Boring?, www.hadeninteractive.com
Copywriting, Design & Usability
3 Often Overlooked Checkout Usability Guidelines, www.getelastic.com
Easy things to improve your cart abandonment rate, www.shoemoney.com
Display & Contextual Advertising
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better, Search Engine Watch
Domaining
GoDaddy, the Web Hosting Provider, Seeks to Upgrade Its Image, New York Times
Email Marketing
Exploring the Effectiveness of Email Acquisition Tactics, www.clickz.com
General Internet Marketing
Is your brand burning bridges?, www.seocopywriting.com
Internet Marketing Industry
Dream Systems Media has become Avalaunch Media, avalaunchmedia.com
Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job, searchenginewatch.com
Top 5 Mobile Apps for Online Marketers, www.jeffbullas.com
Want a Job in Online Marketing? Here Are 10 Must-Do Steps, www.ppcassociates.com
Local Marketing
Anatomy of an Optimal Local Landing Page Infographic, niftymarketing.com
Digital Ad Revenues for Local Media to Grow 13.1% in 2012, According to BIA/Kelsey, www.biakelsey.com
Mobile Marketing
Mobile commerce calls-to-action: eight best practice tips, econsultancy.com
Retailers Look to Mobile Point-of-Sale Tools, www.emarketer.com
Samsung widens lead over Apple, says survey, Washington Post
StumbleUpon has mastered the science of making money on mobile, VentureBeat
Other Items
Traction mistakes, www.gabrielweinberg.com
MSNBC.com Renamed to NBCNews.com as Microsoft and NBC Divorce, New York Times
The Most Important Tech Company You’ve Never Heard Of, www.buzzfeed.com
YouTube Becoming ‘Major Platform’ for News, PC Magazine
Reputation Management
Brands Ignore Negative Social Buzz at Their Peril, www.emarketer.com
Search Marketing
How Search is Helping Quora Break Through to the Mass Market, Search Engine Watch
Improving Paid Search Performance with Sitelinks, www.searchenginejournal.com
Marty Weintraub from aimClear Interview by Sage, www.sagerock.com
Social Media
Don’t Be On The Wrong Side Of The Social Divide, thefuturebuzz.com
Fortune 500 Executives Aren’t Using Social Media and That’s OK, spinsucks.com
Google+ Vs. Facebook: 13 Reasons Google is Tipping the Scales, www.contentscientists.com
Google+: RIP or…?, www.stateofsearch.com
More details in new Twitter for BlackBerry, Twitter Blog
New mobile ‘action links’ allow users to take specific actions in other apps without leaving Facebook, Inside Facebook
Pinterest and Urban Outfitters Inc. – A Match Made in Hipster Heaven, blog.compete.com
Pinterest Policies Block Marketers Along With Spammers, allthingsd.com
Twitter is starting to feel a little stale and I’m using it less, www.simplyzesty.com
World’s Top 5 Pinterest Marketing Experts, totalpinterest.com
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