Jul 15, 20135 min read

Marketing Day: July 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scale Retargeting through Facebook Exchange (FBX), Facebook’s real-time bidding ad exchange, has proven exceptionally popular for brands seeking to reconnect with customers and site visitors. Now Quantcast has introduced a new integration with FBX that allows advertisers to target look-alike audiences that match the profile of their customers on Facebook. Quantcast predicatively models target audiences based on […]
Major Ad Networks Sign Anti-Piracy Best Practices Aimed To Starve Piracy Sites Of Ad Revenues In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting […]
(Steve) Jobs Filmmakers Debut New Trailer On Instagram It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram’s new video service. About four […]
Google Slows Down Bay View Campus Construction Construction of Bay View, the new campus that Google unveiled earlier this year, is being delayed temporarily. The San Jose Mercury News reported over the weekend that the delay could be as long as a year. The 1.1 million square-foot complex is located not far from Google’s current headquarters, and original plans called for development […]
Reddit Insight Gives Users A Detailed Glimpse At Profiles, Posts & Statistics A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight, has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown […]
Does In-Store Location Tracking Cross The “Creepy Line”? Google Executive Chairman Eric Schmidt famously (or infamously) said that Google’s policy is to “get right up to the creepy line” but no to cross it. These days the creepy line is a moving target where consumer data collection are concerned. Indeed privacy continues to be a very hot-button issue in the US and around […]
The Most Important KPI For A Performance Marketer Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that. At the end of the day, what matters most is achieving the best ROI given your business objectives and budget, and you might optimize directly to CTR or […]
International E-Commerce Heating Up: Where To Go & What You Need To Know To Grow Not so long ago in 2005, less than 50% of online users were located in developing markets. Fast-forward to today, and you’ll find that that number is estimated to reach 75% by the year 2015 (according to a recent Forrester study, Key Trends And Best Practices Selling Globally Via The Affiliate Channel). As an online […]
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Project Glass Officially Becomes Google Glass, Says Consumer Launch “Many Months” Away The device formerly known as Project Glass is now being called Google Glass, in recognition that this is what most people who actually have Google’s smartglasses are calling them. Google shared the news today on Google+, telling those who were following the “Project Glass” page there that the page was changing its name to […]