Marketing Day: July 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook To Start Rotating Ads On Static Pages

Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page. This makes quite a bit of […]

1. Marketing Biz: Twitter’s Pitch, Vevo’s Warning & Bitly’s Disrespect

This week in marketing felt a bit like a lesson in evolutionary biology. Things are changing fast. The lion is chasing down the ailing antelope on the digital plain. The big are swallowing up the small. Digital creatures flash their bright colors to ward off predators. And everyone wants to be close to the Internet […]

1. Google’s CEO Back At Work After Voice Slowly Returns

A few weeks ago, Google’s CEO Larry Page lost his voice and had to take off from public speaking appearances and many internal Google meetings. Reuters is reporting that Larry Page is slowly making his return back to Google after his mysterious voice issue is healing. Executive Chairman Eric Schmidt told Reuters Larry Page is […]

1. Mobile Commerce And The Future Of Affiliate Marketing

It’s hard to ignore all the talk about the potential of mobile commerce given the positive forecasts from industry analysts and researchers. Consider these compelling statistics: There will be 115.8 million smartphone users in the US by the end of 2012, and that number is expected to reach 176.3 million by 2015. (via eMarketer) 64 percent […]

1. Get Off My Lawn! Twitter, Buddy Media Launch Age-Screening Of Followers

Nevermind kicking kids off the lawn; some brands want (and need) to keep kids off their Twitter follower lists. That’s now possible thanks to a partnership between Twitter and Buddy Media that gives anyone — not just brands — with a Twitter account the ability to screen the age of their followers. To make it […]

1. Buried: Digg Bought By Betaworks For A Fraction Of Its Former Value

It feels like MySpace all over again. Seems like just yesterday Google was about to buy the hot-shot Digg for a reported $200 million dollars. But nay, today the NY-based tech firm Betaworks is purchasing the fallen giant for a meager $500,000. [UPDATE: Techcrunch is reporting that other portions of Digg have been disassembled and sold […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Making The Case For Adding Keyword Segmentation To Your SEO Repertoire

2. Google Tests Adding Analytics Data To AdWords

3. Search In Pics: Jelly Bean Damaged, Android Mini Golf & Yahoo Snacks

4. New Alerts For Crawl Errors Via Google Webmaster Tools

5. No CEO News Emerges From Yahoo Shareholder Meeting

Online Marketing News From Around The Web:

Affiliate Marketing

1. Where is Affiliate Marketing Headed?, www.amnavigator.com

Blogs & Blogging

1. 13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool, Heidi Cohen

2. Why You Shouldn’t Read Blogs, www.blogtyrant.com

3. Adding the Rel=Author to WordPress Websites, Search Engine People

4. Can Tumblr’s David Karp Embrace Ads Without Selling Out?, New York Times

5. Has Nick Denton really reinvented comments?, GigaOM

Business Issues

1. Judge steps away from Facebook privacy lawsuit, Reuters

2. Dentsu of Japan to Buy Aegis of Britain for About $5 Billion, New York Times

3. Facebook’s portal problem, econsultancy.com

4. The Original Logos of Tech Companies Were All Terrible, Gizmodo

5. Yahoo Annual Meeting: No News Is No News, allthingsd.com

6. Pinterest on Wish List of Rakuten, Japan’s Amazon, New York Times

7. Shareaholic Raises $3 Million Series A Led By Kepha Partners For Sharing And Analytics Platform, TechCrunch

8. The Burying of Digg, by the Numbers, m.theatlantic.com

9. Twitter Triples Market Share As Total Ad Spending Drops In May, www.businessinsider.com

10. Zuckerberg Says Mobile Shift Is His Biggest Challenge, Bloomberg

Conversion Optimization

1. 54 Quotes from Startup Leaders on How to Improve Conversions, blog.kissmetrics.com

2. Making the Case for Dynamic Content, www.business2community.com

Display & Contextual Advertising

1. How to Make Sure Your Facebook Ads Stand Out AND Convert, Social Media Today

2. Invitation Is the Future of Advertising, www.digiday.com

Email Marketing

1. How to Optimize Your B2B Email Campaigns, ClickZ

2. How To Screw Up Email Like the Pros, Marketing Pilgrim

General Internet Marketing

1. 10 Reasons Websites Need to Focus More on Customer Service, www.longhornleads.com

Internet Marketing Industry

1. Marketers Lessen Focus on Facebook Compared to Rest of Web, www.emarketer.com

Local Marketing

1. Google’s Big Risk with Reviews: Using a 30-Point Scale, Small Business SEM

Mobile Marketing

1. Placed brings its location analytics to iOS apps, VentureBeat

2. Google shows developers how to make iOS app links open in Chrome, mobile.theverge.com

3. Mobile App Privacy: Fight About It or Fix It?, pandodaily.com

4. Nielsen: 2 out of 3 U.S. mobile buyers opt for smartphones, VentureBeat

5. Women More Likely to Go Mobile-Only for Social Activities, www.emarketer.com

6. 10 go-to resources to learn more about mobile, www.arikhanson.com

Other Items

1. Yahoo Breach Extends Beyond Yahoo to Gmail, Hotmail, AOL Users, New York Times

2. Yahoo! Voice Website Breached 400,000+ Compromised, www.trustedsec.com

3. Yahoo’s password leak: What you need to know (FAQ), news.cnet.com

4. Google begins shipping Nexus 7, latimes.com

5. How Google products go from creepy to cool, news.cnet.com

Search Marketing

1. 5 SEO Shortcuts to Avoid, www.practicalecommerce.com

2. Is Google Biased Against Small Businesses?, www.rimmkaufman.com

3. Why There’s No Such Thing as Cheap SEO or Link Building, Search Engine Journal

Social Media

1. 3 Simple Yet Little-Known Ways to Get More Repins, totalpinterest.com

2. Are You Generating Leads With Your LinkedIn Business Page?, www.fathomdelivers.com

3. Businesses See Success With Facebook Promoted Posts, allfacebook.com

4. CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice, Forbes

5. Does Facebook’s Edgerank Apply to Your Domain as a Whole?, www.kairaymedia.com

6. Facebook Revamps Help Drop-Down Menu, Help Center, allfacebook.com

7. Grow Your Company Or Be Active On Social Media?, www.twistimage.com

8. Having a Facebook or Twitter Account Shouldn’t Mean Mandatory California Vacations if You Get Sued, Eric Goldman

9. Introducing Twitter for Nokia, Official Twitter Blog

10. Making business sense of social media, www.smh.com.au

11. Some Facebook Pages Can Add Location To Posts, allfacebook.com

12. [Infographic] Social Media Marketing Is Not Just About 1 Metric!, www.socialbakers.com

13. Is Facebook damaging your reputation with sneaky political posts?, www.zdnet.com

14. Marketers Up the Ante on Social Media Sponsorships, www.emarketer.com

15. Quantity of Quality: Thoughts on Optimum Number of Tweets per Day, www.prussakov.com

16. Social TV: 350 Million Interactions So Far This Year, Ad Age

17. Three years of Twitition [infographic], econsultancy.com

18. Undaunted by Digg, Fark Plans Redesign — Maybe, Mashable