Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page. This makes quite a bit of […]
This week in marketing felt a bit like a lesson in evolutionary biology. Things are changing fast. The lion is chasing down the ailing antelope on the digital plain. The big are swallowing up the small. Digital creatures flash their bright colors to ward off predators. And everyone wants to be close to the Internet […]
A few weeks ago, Google’s CEO Larry Page lost his voice and had to take off from public speaking appearances and many internal Google meetings. Reuters is reporting that Larry Page is slowly making his return back to Google after his mysterious voice issue is healing. Executive Chairman Eric Schmidt told Reuters Larry Page is […]
It’s hard to ignore all the talk about the potential of mobile commerce given the positive forecasts from industry analysts and researchers. Consider these compelling statistics: There will be 115.8 million smartphone users in the US by the end of 2012, and that number is expected to reach 176.3 million by 2015. (via eMarketer) 64 percent […]
Nevermind kicking kids off the lawn; some brands want (and need) to keep kids off their Twitter follower lists. That’s now possible thanks to a partnership between Twitter and Buddy Media that gives anyone — not just brands — with a Twitter account the ability to screen the age of their followers. To make it […]
It feels like MySpace all over again. Seems like just yesterday Google was about to buy the hot-shot Digg for a reported $200 million dollars. But nay, today the NY-based tech firm Betaworks is purchasing the fallen giant for a meager $500,000. [UPDATE: Techcrunch is reporting that other portions of Digg have been disassembled and sold […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Where is Affiliate Marketing Headed?, www.amnavigator.com
Blogs & Blogging
13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool, Heidi Cohen
Why You Shouldn’t Read Blogs, www.blogtyrant.com
Adding the Rel=Author to WordPress Websites, Search Engine People
Can Tumblr’s David Karp Embrace Ads Without Selling Out?, New York Times
Business Issues
Dentsu of Japan to Buy Aegis of Britain for About $5 Billion, New York Times
Facebook’s portal problem, econsultancy.com
The Original Logos of Tech Companies Were All Terrible, Gizmodo
Yahoo Annual Meeting: No News Is No News, allthingsd.com
Pinterest on Wish List of Rakuten, Japan’s Amazon, New York Times
Shareaholic Raises $3 Million Series A Led By Kepha Partners For Sharing And Analytics Platform, TechCrunch
The Burying of Digg, by the Numbers, m.theatlantic.com
Twitter Triples Market Share As Total Ad Spending Drops In May, www.businessinsider.com
Zuckerberg Says Mobile Shift Is His Biggest Challenge, Bloomberg
Conversion Optimization
54 Quotes from Startup Leaders on How to Improve Conversions, blog.kissmetrics.com
Making the Case for Dynamic Content, www.business2community.com
Display & Contextual Advertising
How to Make Sure Your Facebook Ads Stand Out AND Convert, Social Media Today
Invitation Is the Future of Advertising, www.digiday.com
Email Marketing
How To Screw Up Email Like the Pros, Marketing Pilgrim
General Internet Marketing
10 Reasons Websites Need to Focus More on Customer Service, www.longhornleads.com
Internet Marketing Industry
Marketers Lessen Focus on Facebook Compared to Rest of Web, www.emarketer.com
Local Marketing
Google’s Big Risk with Reviews: Using a 30-Point Scale, Small Business SEM
Mobile Marketing
Placed brings its location analytics to iOS apps, VentureBeat
Google shows developers how to make iOS app links open in Chrome, mobile.theverge.com
Mobile App Privacy: Fight About It or Fix It?, pandodaily.com
Nielsen: 2 out of 3 U.S. mobile buyers opt for smartphones, VentureBeat
Women More Likely to Go Mobile-Only for Social Activities, www.emarketer.com
10 go-to resources to learn more about mobile, www.arikhanson.com
Other Items
Yahoo Breach Extends Beyond Yahoo to Gmail, Hotmail, AOL Users, New York Times
Yahoo! Voice Website Breached 400,000+ Compromised, www.trustedsec.com
Yahoo’s password leak: What you need to know (FAQ), news.cnet.com
Google begins shipping Nexus 7, latimes.com
How Google products go from creepy to cool, news.cnet.com
Search Marketing
5 SEO Shortcuts to Avoid, www.practicalecommerce.com
Is Google Biased Against Small Businesses?, www.rimmkaufman.com
Why There’s No Such Thing as Cheap SEO or Link Building, Search Engine Journal
Social Media
3 Simple Yet Little-Known Ways to Get More Repins, totalpinterest.com
Are You Generating Leads With Your LinkedIn Business Page?, www.fathomdelivers.com
Businesses See Success With Facebook Promoted Posts, allfacebook.com
CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice, Forbes
Does Facebook’s Edgerank Apply to Your Domain as a Whole?, www.kairaymedia.com
Facebook Revamps Help Drop-Down Menu, Help Center, allfacebook.com
Grow Your Company Or Be Active On Social Media?, www.twistimage.com
Having a Facebook or Twitter Account Shouldn’t Mean Mandatory California Vacations if You Get Sued, Eric Goldman
Introducing Twitter for Nokia, Official Twitter Blog
Making business sense of social media, www.smh.com.au
Some Facebook Pages Can Add Location To Posts, allfacebook.com
[Infographic] Social Media Marketing Is Not Just About 1 Metric!, www.socialbakers.com
Is Facebook damaging your reputation with sneaky political posts?, www.zdnet.com
Marketers Up the Ante on Social Media Sponsorships, www.emarketer.com
Quantity of Quality: Thoughts on Optimum Number of Tweets per Day, www.prussakov.com
Social TV: 350 Million Interactions So Far This Year, Ad Age
Three years of Twitition [infographic], econsultancy.com
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