Jul 11, 20134 min read

Marketing Day: July 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

How To ID A Twitter Bot Account? It’s All In The Timing, Study Says Regardless of the content of tweets, it’s the timing of those tweets that can help distinguish bots on Twitter from actual individual and corporate accounts. Aldo Faisal and Gabriela Tavares, two researchers from Imperial College London, studied more than 160,000 tweets from personal Twitter accounts, company (“managed”) accounts and accounts controlled by bots (found by […]
The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs Microsoft has reorganized itself to be “One Microsoft,” with the company being organized by “function” rather than around products. How’s that compare to one of Microsoft’s chief competitors, Google, which did a reorg of its own two years ago? Microsoft is all about engineering, whereas Google is more product-focused, it seems. And unlike Microsoft, Google […]
Desktop OS & CTR: Opportunities Abound Depending On Target Market Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North American Internet traffic. This is particularly true during business hours, when desktop Web browsing reaches a prolonged peak. It’s important for marketers to recognize that this sector has remained anything but […]
Social Search: The Promise & The Problems In The Way One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from people who know the product or service and can offer a useful opinion. With Facebook graph search going live for all (using US English), we’ve learned a lot about how it works, and what […]
Popular Automation Service IFTTT Arrives For The iPhone IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an Instagram shot can have it saved directly to Dropbox or any of the other 66 channels that IFTTT supports. Today, IFTTT is becoming more than just a web app as it has […]
Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, “drastically different than before.” He outlines […]
Simply Measured Launches LinkedIn Analytics, Includes Competitive Reporting To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting. Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their […]