Jul 11, 20124 min read

Marketing Day: July 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Updates Its Mobile Site For Consistency Across Platforms

Twitter users with older mobile browsers and feature phones will have an experience that’s more like what smartphone and Twitter.com users are familiar with. The company has overhauled mobile.twitter.com with a new look and feel that’s in line with other Twitter experiences — no matter if the user is on a small, 240×240 screen or […]

Read Receipts Added To Facebook Groups

Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch of read receipts within groups, a feature that should help groups out even […]

Would You Tip You?

In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients, all — but it also means using your brain to pay attention, as a human, to what your customer, another human, needs. Waitresses are great at this. And as far […]

Four Responsive Email Layouts

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.” Designing responsively means planning for a site to span and appropriately adjust to a range of screens and resolutions, rather than creating unique interfaces or experiences for each. Marcotte’s recent book, […]

The Search Time Warp

Search advertising is easy. You just pop up a couple of bids and drop in some text and you are off to the races. Search ads are a cash machine and you really only need about 20 minutes to really start spitting out ATM goodness. Of course, none of the above is in any way […]

New Twitter Mobile App Aims To Enhance Tweets & Events

The rumors leaked earlier this week proved to be true. Today Twitter released their new mobile apps for Android and iPhone. While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade. The apps feature more than just the current logo, they will enhance the content and experiences […]

Yelp Opens First International Sales Office In London

Yelp’s international growth took another step today with the opening of its first ad sales office outside the U.S. Prince Andrew, The Duke of York, was on hand for the announcement, which the company says will involve more than 100 new advertising and marketing jobs. As part of the launch, Yelp’s Jed Nachman, the Senior […]