Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Embed-a-grams: All Instagram Posts Are Now Embeddable The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of Web embeds for all Instagram posts. The functionality will work for all Web and video content that is publicly available on Instagram. In order to embed the picture/video, simply head to […]
Google Retires Latitude, Pushes Google+ Location Sharing Features With the announcement of the new Google Maps app release today came news that Google will be retiring Latitude in all of its various forms on August 9. The tool that allowed Google Maps users to find friends and share their location will no longer be available. No more Latitude for Google Maps on Android, […]
Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed “Social Media Optimizer” that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to […]
New Google Maps App Offers More Search Functionality, Navigation Features & Dedicated Tablet Design Google is rolling out a new Google Maps app for Android devices starting today, with iPhone and iPad versions on the way. The new app will include more search functionality, updated navigation features, Zagat reviews and discount offers for specific destinations. Among the new app features, users will be able to find locations without typing by […]
Trending Tags Surface On New Tumblr Apps If you are one of the many Tumblr users that love getting lost among the popular tags, you’ll want to download the new official mobile applications. The new apps bring trending tags into the search tab for easy browsing across a specific tag. A nice feature with the trending tags is the incorporation of movement. […]
Stop Redeveloping Your Website I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first released and everyone tried using it to make spinning icons and animated graphics. I got to see scrolling marquees, websites you could smell, blinking text and a […]
‘Tis The Seasonality Of Your Metrics A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the advantage of smoothing out the metrics while at the same time keeping a “memory” of all previous values of the metric that came before. It also has the side benefit of being […]
Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays After Geekwire.com’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant’s plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
New Google Maps App Gives Users More Search Functionality & Navigation Features
Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
What B2B SEO Professionals Need To Know About Marketing Automation
SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Online Marketing News From Around The Web:
Affiliate Marketing
Maine, Minnesota and Missouri Jump on the Affiliate Tax Bandwagon, Affiliate Marketing Blog
Analytics
Blogs & Blogging
Why on Earth Would You Still Bother with Blogging?, www.conversationagent.com
Business Issues
Google brings calling back to Gmail with Hangouts and makes calls to US and Canada free, The Next Web
Microsoft reports hackings linked to report by Google researcher, Reuters
Twitter’s Bain turns hashtags into #revenue, www.usatoday.com
Google Chromebook Under $300 Defies PC Market With Growth, Bloomberg
Judge Rules Against Apple in E-Books Trial, New York Times
Samsung confirms it is ‘investing heavily’ in wearable computers as it takes on Google Glass and Apple’s rumoured iWatch, www.dailymail.co.uk
Twitter Is Already Selling World Cup Promoted Trends, Ad Age
Twitter sales exec joins Change.org — which just hit 40M users, VentureBeat
Yahoo Employee Satisfaction Hits 5-Year High Under Marissa Mayer, Mashable
Merchants Sue Yelp, Allege Selling Ad Buys To Squash Negative Reviews, MediaPost
Content Marketing
How to Leverage Visual Content in Your Marketing Mix, Spin Sucks
The Power of Questions for Attracting and Engaging New Buyers, Jeff Korhan
Wall Street and Content Marketing, Social Media Today
Conversion Optimization
5 Conversion Rate Optimization Case Studies, www.searchenginepeople.com
Understanding A/B Split Tests, Practical E-Commerce
Copywriting, Design & Usability
10 Tips to Energize Boring Copy (And Increase Sales by 30%), Crazy Egg
Persuading Your Site Visitors Takes Some Detective Work, www.marketingwords.com
When the UI Is Too Fast, www.nngroup.com
Display & Contextual Advertising
10 Answers to LinkedIn Rich Media Questions, BruceClay.com
Facebook ads for nonprofits, fbppc.com
Hitting the “Boost” Button is the Crack of Facebook Marketing, Social Fresh
Domaining
18 end user sales from $750 to $17,500, Domain Name Wire
8 observations from the first new TLD objection decisions, Domain Name Wire
E-Commerce
Email Marketing
8 Ideas for Using Social Media Content in Emails, Content Marketing Institute
General Internet Marketing
Internet Marketing Industry
Moz to ink lease for 50,000 square feet in Seattle, Geekwire
A Marketer’s Mobile Toolkit: Our 10 Favorite iOS Apps, KISS Metrics
Ampush Named Facebook Strategic PMD, MediaPost
Mobile/Local Marketing
Other Items
All Your Yahoo! Mail, All in One Place, yahoomail.tumblr.com
Reputation Management
Social Media
Lessons from the Vatican’s Latin Twitter feed, www.ragan.com
Path 3.1 brings stickers to feed comments, QR code invites and updated iPad navigation, The Next Web
Customers Expect Speed in Social Media, thearccompany.com
How To Effectively Use Facebook Hashtags For Events, All Facebook
The 2 Guaranteed Ways To Get More Followers On Twitter, Media Bistro
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