Jul 10, 20124 min read

Marketing Day: July 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?

The American Family Association doesn’t like Google’s new Legalize Love effort to promote gay rights worldwide. Doesn’t like it so much that it’s planning a Google boycott. If AFA is really serious about that, I expect it will be removing itself from Google shortly. I wasn’t familiar with the AFA until today, when I caught […]

Review: Official Google+ App Launched For iPad

Back in May, a sleek, highly visual iPhone app was launched that retooled the entire look of Google+ on mobile. Today Google has finally released an official iPad app that follows suit and places an emphasis on the visual presentation of user posts. In addition to the slick look, some beneficial features accompany the new […]

Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook’s Open Graph tags — two numbers that offer a glimpse of Facebook’s deep grip on the web. The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that […]

How Your Content Strategy Is Critical For Reputation Management

What is online reputation management? It’s the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing negative mentions, either by eliminating or suppressing them, or by decreasing their visibility on search engine results pages by pushing them lower; for example, making the negative content appear on page […]

Report: Google To Pay Massive $22.5 Million “Cookiegate” Fine

The Wall Street Journal reports Google and the Federal Trade Commission (FTC) is expected to announce the terms of ‘Cookiegate’ fine. This fine is due to Google bypassing the default privacy settings in Apple’s Safari web browser. The Wall Street Journal says they expect the fine to be the “largest penalty ever levied on a […]

SMX East Agenda Now Available – Super Early Bird Rates Expire Soon!

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register before Super Early Bird rates expire July 28. Attend SMX East October 2-4 in NYC and get expert insights and proven tactics that yield results now…and continue delivering for months and years to come. SMX East is programmed […]

Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads

A recent AdAge survey posed the question – “What do you use Facebook ads for?” The answer was most certainly not to generate sales leads; an answer that came in next to last place. The most common answer was to build awareness and brand sentiment, and answer which gathered a whopping 45.7% of the first […]