Marketing Day: January 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing”

Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and chair of Salesforce, in a keynote talk at CES today. Benioff was interviewed as part of the Brand Matters keynote, focusing on “Marketing In The Cloud,” which later involved a discussion […]

1. LinkedIn Doubles Its Size Since 2011, Now Over 200 Million Members

Just a few years ago, LinkedIn was celebrating their monumental growth to 100 million professionals. Well today, less than two years later, LinkedIn has doubled in size — hitting 200 million members. They accomplished this thanks to professionals from more than 200 countries & territories and 19 languages from across the world. In conjunction with the milestone, […]

1. Email Marketing Equals Dollar Signs

Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters. Like every other department in an organization, as the new year begins (or when your fiscal year ends) marketers are requesting and competing for budget. As you prepare, […]

1. First The Smaller iPad, Now A Cheaper iPhone?

As the Wall Street Journal explains, there have been rumors of a cheaper, lower-end iPhone for some time. But the publication now says that a less-expensive iPhone is probably real and may come out later this year: While Apple has explored such a device for years, the plan has been progressing and a less expensive […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. If Your Landing Page Could Talk, What Would It Say?

2. What Does The Re-emergence Of Display Mean For SEM?

3. Survey Shows Americans Confused By How Google, Facebook Make Money

4. Bit.ly Releases Search API To Discover Hot Stories & Discussions

5. Phone Support For Verification Issues With Google Local For Business

6. Search Week: January 7, 2013

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Cookie Stuffing is Wire Fraud (Criminal Offense), www.amnavigator.com

Analytics

1. Insights for 2013: Understanding Your Customers & The Full Value of Digital, Google Analytics Blog

Blogs & Blogging

1. 3 No-nonsense Strategies for Profitable Part-time Blogging, www.problogger.net

2. 5 Reasons I Bounce, geofflivingston.com

3. Blog With Purpose: 3 Tips to Start, Small Business Trends

4. How I totally screwed up my blogging strategy, www.businessesgrow.com

5. How to ask for a Guest Post, www.cornwallseo.com

6. How To Blog Successfully About Anything, SEOmoz

7. How To Get Great Blogging Ideas From Social Media, level343.com

8. How to Reuse, Rework and Recycle Old Blog Posts, blog.shareaholic.com

9. Pinterest Verification Added to Webmaster Tools, en.blog.wordpress.com

10. The Content Arms Race and the Death of Single Author Blogs, www.thesaleslion.com

Business Issues

1. Facebook Ad Network Would Face Privacy Hurdle With Ad Agencies, Ad Age

2. Facebook, Google May Face Tougher EU Curbs on Data Usage, Bloomberg

3. Mercury Media Goes Digital with iMarketing Buy, www.affiliates4u.com

4. Reddit Raising $1 Million At a $400 Million Valuation, All Things D

5. RIM has made ‘notable progress,’ but ‘still a lot to do,’ says analyst, www.zdnet.com

6. Yahoo’s Homepage, Mail and Search Traffic Continue to Decline A Lot, All Things D

Content Marketing

1. 26 Content Marketing Tools to Use in 2013, www.onlinemarketinginstitute.org

2. The Top 10 Branded Viral Videos from 2012, socialfresh.com

3. Three Stupid Simple Ways To Brainstorm Content Topics, Marketing Pilgrim

Conversion Optimization

1. Landing Page Design – Why Purpose Trumps Pretty, unbounce.com

Copywriting, Design & Usability

1. 7 Unlucky Things You Can Do To Your Ecommerce Site in 2013, www.getelastic.com

2. 8 writing triggers you should never ignore, raventools.com

3. AOL to Redesign All Content Sites with Responsive Design, Ad Age

4. Apple leads response time tests in December, Internet Retailer

5. Making The Most Of Your Copywriter, tweakyourbiz.com

Domaining

1. Have you done a domain parking audit lately?, domainnamewire.com

Email Marketing

1. Are Email Marketers Outrunning The Bear?, MediaPost

2. Preventing Unsubscribes in Forwarded Emails, litmus.com

General Internet Marketing

1. Building a Website You Can Sell for 2013, www.stuntdubl.com

2. Inbound PR: Pulling Media Mind Share With Content & Big Data, www.aimclearblog.com

Mobile/Local Marketing

1. Social Marketers Dive into Mobile, eMarketer

Other Items

1. Google’s Eric Schmidt calls for open Internet in North Korea, www.cbsnews.com

Social Media

1. China’s Sina Weibo Rolls Out Partial English Interface [UPDATE: Sina Confirms], www.techinasia.com

2. Coercion + Crickets: Why I’m Leaving Google+, talkstreetsmart.com

3. Effective Ways to Post Links on Facebook, lostpr.es

4. Facebook Removes Instagram User Counts From Developer API After Holiday Traffic Confusion, TechCrunch

5. For teens, Facebook is old, news.cnet.com

6. Google starts prompting Google+ Pages to create their own Communities, teases Pause button feature, thenextweb.com

7. Have You Been Invited to the NEW Myspace Yet?, Search Engine Journal

8. How Brands Used Twitter in 2012, www.mindjumpers.com

9. Top 5 Tools for Hashtag Marketing, www.webtise.co.uk

10. Twitter brings Tweetdeck for Mac on par with the Chrome version, with typeahead, people search and more, thenextweb.com

11. Twitter under fire in France over offensive hashtags, The Guardian