Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Among the many miraculous things Tim Tebow has done, we can now add this: a record for the most sports-related tweets per second. It happened yesterday during the NFL playoff game between Tebow’s Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow’s legend has grown this season thanks to his leading the team on […]
January is traditionally the time when bloggers and commentators like to predict what’s going to happen over the coming months; I’ve even been known to have a go myself. But as I was trying to pull together my predictions for 2012, I couldn’t help but wonder whether I was wasting my time — after all, […]
Although we don’t have sales figures, Barnes & Noble’s Nook eReader and tablet line appears to be holding its own against Kindle’s fiery onslaught. This morning the company announced a device promotion with the New York Times to battle its rival: [C]ustomers who purchase a one-year NOOK subscription to The New York Times will receive […]
Holiday 2011 is being hailed by many as a kind of breakthrough for so-called “m-commerce”: people buying things on smartphones and tablets. Actually it was more of a breakthrough for smartphone “shopping.” Only a handful of sites — mainly Amazon and eBay — are actually seeing transactions through their mobile apps. The expectation is that […]
Marketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars spent on this endeavor, it is important to consider what you can do to retain and reacquire customers after the point of conversion. The funnel has become a standard visualization of the […]
The most popular social news community, Reddit, hit record numbers in December. The site served over 2 billion pageviews last month, up from 1 billion in February of 2011. Reddit is a community of sub-communities (also called sub-reddits) where people share relevant content and articles. For example, Facebook, Google+ and Twitter sub-reddits exist that users can subscribe […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage, www.smallbusinesssem.com
Applications & Portals
Blogs & Blogging
3 Tools For Managing a Killer Multi-Author Blog, www.convinceandconvert.com
31 Blog Design Mistakes (& How to Fix Them), Heidi Cohen
How to Crop, Rotate, Scale, and Flip Images in WordPress, www.wpbeginner.com
How to Deal With Comment Trolls Both On and Away From Your Blog, bestbloggingtipsonline.com
Business Issues
Facebook Adds In-Game Offers Option For All Developers, Hoping To Further Diversify Revenue, TechCrunch
At the Top of Congress’ New Year Agenda? Regulate the Net, techland.time.com
CES 2012: Overcrowding the Android tablet market, www.zdnet.com
Google reportedly paying smart TV vendors to use Android, www.slashgear.com
IPhone Built for China Telecom Gains Regulator Approval, PC World
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
6 Guidelines for Exceptional Website Design and Usability, blog.hubspot.com
7 Must-Have B2B Web Design Elements for 2012, www.openforum.com
Resources to Hack Design, jamie-davidson.com
Seven UX Best Practices of Community Design, uxmag.com
Display & Contextual Advertising
Rick Santorum’s ‘Google problem’ means ad space for rivals, www.latimes.com
Google TV Ads: New year, new partner and new technology, google-tvads.blogspot.com
Is Your Facebook Ad Image Worth A Thousand Words?, Search Engine Watch
Yahoo Ad Display Business Weakens, YouTube Stays Strong, MediaPost
Email Marketing
Are Email Marketers Overconfident in Their Segmenting Abilities?, www.emarketer.com
Email Marketing in 2012: 5 Striking Predictions | Business 2 Community, www.business2community.com
Email Marketing: How a triggered alert program maintains 40% open rate, 60% click-to-open rate for millions of subscribers, www.marketingsherpa.com
Maximize Your Marketing With Autoresponders, www.huffingtonpost.com
General Internet Marketing
Amazon Got It Right Last Month, www.mediapost.com
The 2015 Digital Marketing Rule Book. Change, or Perish., www.kaushik.net
Internet Marketing Industry
Getting Sophisticated: What B2B Tech Marketers Must Learn from B2C, www.business2community.com
Local Marketing
AT&T Interactive Makes YP Data Available to Developers for Free with New API, www.screenwerk.com
Loci 2011- David Mihm, blumenthals.com
Mobile Marketing
Other Items
Search Marketing
5 Ways to Use Google+ to Improve Your Search Engine Optimization, www.socialmediaexaminer.com
Social Signals Increasingly Important to SEO, www.marketingcharts.com
Ten Warning Signs That You Have the Wrong SEM Agency, www.ppcassociates.com
Social Media
Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond, www.stargroup1.com
Twitter has 400,000 volunteer translators, now offers Swedish, thenextweb.com
40 useful updates for your brand’s Facebook page, www.ragan.com
7 Ways To Improve Your Social Media Skills and Influence, www.forbes.com
A Beginner’s Guide to Twitter, Read/Write Web
Better Engagement Than Facebook, Or Fuzzy Math?, www.allfacebook.com
Build Your Social Media Schedule For 2012, socialmediatoday.com
Data Reveals a Social Media Success Formula, www.copyblogger.com
Do Social Media Postings Always Require a Brand Response?, www.emarketer.com
Klout, Egometrics, and Shiny Algorithm Syndrome, brightoak.com
Put Google Friend Connect & Reader in Your Social Marketing Strategy – MarketingProfessor.com, www.marketingprofessor.com
Warner Bros. to launch photo sharing social network called Out My Window, fusible.com
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