Jan 8, 20146 min read

Marketing Day: January 8, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Sentenced For Circling: Google+ Invite Puts Man Behind Bars A Salem man who had a restraining order against him may have circled himself direct to jail, thanks to a Google+ invitation. According to The Salem News, the accused man, Thomas Gagnon, had an active restraining order against him that prohibited him from contacting his ex-girlfriend. The Google+ invite was printed out by the ex, taken to […]
Groupon Running Pilot Program In Chicago To Help Local Stores With Inventory Overload A report on Re/code claims Groupon is testing a new business initiative, partnering with independently owned retail shops in Chicago to help the stores sell extra inventory. According to the report, Groupon’s pilot program would work as a “liquidation service” for stores, notifying Groupon customers when a local business was offering discounted products. In the […]
P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad After experiencing much success with its “Thank You, Mom” campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No. 1 […]
Did Denny’s Win The BCS Title Game On Twitter, Or Did It Go Too Far? The world praised Oreo last year when it “won” the Super Bowl with that clever tweet that “newsjacked” the Super Bowl, and many brands have tried to replicate Oreo’s success since then during events that capture the nation’s (and world’s) attention. But as brands continue to adopt real-time marketing, there’s always a risk of going […]
Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014 Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford & MillerCoors. On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn Everson, VP, Global Marketing Solutions, Facebook James D. Farley, Jr., EVP, Global Marketing, […]
Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014 Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with Twitter CEO Dick Costolo and Publicis Groupe CEO Maurice Levy. Both will be interviewed at the same time by Michael Kassan, chairman and CEO of MediaLink. We’ll get going at 11am PT. Then there will be a short break, and the panel will continue […]
Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand’s television advertising effectiveness. According to the Ace Score results for 2013, Google won “Brand of the Year” in […]
Will Aviate Become “Yahoo Home” Or “Yahoo Now”? One of the most interesting things announced by Yahoo yesterday was the acquisition of the “intelligent [Android] home screen” Aviate. Aviate was in private beta but I had a chance to use it for a week last year. It’s clear that Yahoo could do a number of interesting things with the acquisition. The question is: […]
State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014 ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new year, with a focus on driving increased conversion rates, raising brand awareness and leveraging more behavior-based data. Of the more than 2,500 marketers surveyed, 61 percent planned to increase spending on data and analytics, […]
Unlocking The Tremendous Possibilities Of Audience Data I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan […]
Facebook Wi-Fi Expansion May Help Local SMB’s Boost Engagement With “Wi-Fi For Check-ins” Last year Facebook launched their “Facebook Wifi” program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday Facebook teamed up with NETGEAR to offer their lowest priced Facebook WiFi […]
Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo […]
What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video” It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her CES keynote, Yahoo CEO Marissa Mayer came closest to a clear, simple answer: “Search, communications, digital magazines & video.” Unsaid was ads as a major area. And missing-in-action: social. There were the four main areas that […]