Marketing Day: January 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days?

A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the jobs titles of those working in social media. Using FollowerWonk, Ochman pulled the precise titles of anyone that worked in a field related to social media. The overall results showed 181,354 users that were on Twitter with the phrase “social […]

1. Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the […]

1. Why People Hate SEO

Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO. Of course, I don’t really hate SEO. That’s because I […]

1. How To Brainstorm With Anyone, Anywhere, Anytime

There’s no one-size-fits-all approach to marketing; so, why should brainstorming be any different? An effective content marketing strategy requires creativity. You have to be able to “cut through the clutter” and stand apart from everything else on the Internet demanding attention. Ideas for how to best capture your audience’s attention aren’t always going to come […]

1. No More Juggling Pages Manager & Facebook Ads: Advertisers Can Now Create Posts Directly In Ad Tool

A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the new feature that allows advertisers to create a post on the fly directly from within the Ad Tool. Previously advertisers could only send traffic to a post that currently existed. This was a bear […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 3 Areas That Get Overlooked When Building Links In A Bubble

2. Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online

3. Google, Mobile Search And The Paradox Of Competition

4. Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?

5. Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In

6. Google Fixes Definition URLs, Makes Them Clickable Links

7. 3 Days, 50+ Tactic-packed Sessions – Customize Your Learning at SMX West

Online Marketing News From Around The Web:

Affiliate Marketing

1. Top 10 Affiliate Marketing Conferences of 2013, Sarah Bundy

Analytics

1. How To Build Your Analytics Confidence, online-behavior.com

2. We (Still) Don’t Need Digital Measurement Standards, thefuturebuzz.com

3. Website Analytics Strategy: Google Analytics Multi-Channel Attribution, Business 2 Community

Blogs & Blogging

1. 3 Ways to Align Your Blog Content with Your Target Audience, BruceClay.com

2. Blog Design for ROI Rule #6: KISS Headers, Navigation, and Sidebars, ProBlogger

3. Blog, dammit!, PPC Associates Blog

4. The Future of Cross Platform Publishing, John Doherty

5. Why It Might Be Time to Dump Your Editorial Calendar, pushingsocial.com

Business Issues

1. Former Citigroup Star Internet Analyst Mahaney Joins RBC, 4-Traders

2. Inside Twitter, dailytekk.com

Content Marketing

1. Why I am No Longer a Link Builder But Now a Content Publicist, Bill Hartzer

2. Examples of Content Marketing Strategy Success, contentmarketinginstitute.com

Conversion Optimization

1. Back to the Future – A Holiday Retail Story, baynote.com

Display & Contextual Advertising

1. France Rejects Plan by Internet Provider to Block Online Ads, New York Times

Domaining

1. Afilias and Go Daddy to hold second .info auction, domainnamewire.com

Email Marketing

1. Five Links to Include in Your Email Marketing, Bill Prettymans Blog

Internet Marketing Industry

1. 20 B2B Marketing Blogs You Need To Read, Marketing Insider

2. 2013 Strategic Imperative: Marketing as Applied Science, www.rimmkaufman.com

Mobile/Local Marketing

1. Kids in the Household? Smartphone Engagement Likely Higher, marketingcharts.com

2. Preparing Your Local Marketing for 2013, iAcquire Blog

Other Items

1. A Guide to Public Speaking for Introverted and Shy People, jonathoncolman.org

Reputation Management

1. 4 things your company’s culture does for brand reputation, www.trackur.com

Social Media

1. 5 TV Shows Using the Power of the 2nd Screen for Social Engagement, Convince and Convert

2. Foursquare now lets you know when you’re close to earning an expertise badge, aboutfoursquare.com

3. Paper Catalogs Influenced Holiday Shopping Behavior More than Twitter, Pinterest and Facebook, Baynote

4. Social Influence Building for Brands at NMX, Online Marketing Blog

5. Social Media Ninjas, Gurus and Mavens, Oh My! Enough Already., Marketing Pilgrim

6. The Biggest Mistake Companies Make When Engaging Their Fans Via Social Media, www.mackcollier.com