Jan 6, 20144 min read

Marketing Day: January 6, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40% A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 – 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both […]
Study: Americans Fall Into One Of 6 “Deal Personas” Experian is out with a study of “deal personas.” It seeks to measure how different consumer groups identify themselves and their interest in offers and discounts. The data are drawn from the “Spring 2013 Simmons National Consumer Study, a comprehensive survey of 24,374 US adults.” Experian says these data can be projected to the entire […]
Share The Experience: Send Your Team To SMX West… and Save 15% to 35% Give your marketing team the learning and tools they need for a successful and profitable 2014. SMX West provides must-have tactics on SEO, paid search, social media marketing, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization. […]
Yahoo Ad Network Charged With Distributing Malware To Millions Of Users Outside Of US According to a report this weekend on Washington Post’s technology blog The Switch, two Netherland internet security firms revealed that Yahoo’s advertising servers were inadvertently distributing malware. According to a statement from a Yahoo spokesperson sent to the Washington Post: At Yahoo, we take the safety and privacy of our users seriously. We recently identified […]
Google Announces Open Auto Alliance To Bring Android Into The “Connected Car” Echoing its early “Open Handset Alliance” to promote Android development and adoption, Google and a number of car makers this morning announced the “Open Automotive Alliance” (OAA). The objective is to build Android into the “connected car.” Members of the OAA currently include Audi, GM, Hyundai and NVIDIA. In June 2012, Apple announced partnerships with a […]
YP Buys Local-Mobile Ad Platform Sense Networks Location-based advertising provider YP has acquired Sense Networks for an undisclosed amount of money. Sense Networks was founded in roughly 2003 and evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. Sense Networks offers location, behavioral targeting and audience targeting capabilities. It also offers […]
Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author. At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary […]
Marketing Metrics To Embrace & Ignore No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are failing, and why. Today’s marketers have access to tons of data — but how can we differentiate between helpful and irrelevant metrics? There’s just one deciding factor: revenue. Remember that the underlying goal […]