Marketing Day: January 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google Wins With FTC Antitrust Settlement, Industry Reacts Pro & Con

Google walked away largely unhurt from yesterday’s FTC antitrust investigation settlement, and in the 24 hours or so since that announcement, the online/marketing/tech industry has responded with mixed reactions. In a nutshell, the FTC settlement prevents Google from scraping third-party content for inclusion in its search results (what it used to do with content from […]

1. Don’t Miss Important Google+ Posts Again With New “Get Notifications” For Google+

It appears that Google is testing out a new feature for Google+ users that will help keep them in touch with their most important friends. A new feature “Get Notifications” will help users “Never miss another post … get notifications whenever important people in your life share something new on Google+.” The above screen appears […]

1. Marketing Biz: Metered Media, Multi-Screens & $19.3M Of LOL

The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards to Google, Andrew Sullivan made a […]

1. Affiliate Management: 5 Ways To Improve Your Affiliate Relationships In 2013

If you’ve researched affiliate management and the factors that contribute to a successful affiliate marketing program, you’ve likely read that the relationship is a key component. Like any relationship, you need to start somewhere. Sometimes, you are starting from scratch; other times, you may have a pre-existing relationship that you can build upon and make better. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. From Praise To Outrage: Reactions To Google’s Antitrust Settlement

2. Deep Dive Into Bing Webmaster Tools With Sr. Program Manager Vincent Wehren, Part 2

3. Advanced Filters: Excel’s Amazing Alternative To Regex

4. Blekko Launches New Tablet Search Engine “Izik”

5. Search Week: December 31, 2012

6. Search Week: December 24, 2012

7. A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result

Online Marketing News From Around The Web:

Affiliate Marketing

1. Launching New Browsers vs. Straight Clicks for Affiliates, blog.affiliatetip.com

Analytics

1. Data Visualizations Beg Your Attention, www.allanalytics.com

Blogs & Blogging

1. How To Write Blog Posts Your Readers Actually Want To Read, myventurepad.com

2. Outreach: The Good, The Bad, and The Ugly, www.97thfloor.com

Business Issues

1. Gray Areas in Part II of the Google vs. FTC Settlement: Patents, Wall Street Journal

2. Twitter Replaces Facebook — As Tech’s IPO Obsession, Wired

Content Marketing

1. 9 tips to dust off and reuse evergreen content, www.ragan.com

2. Content Marketing: 13 Ideas for Writing Content Your Audience Wants, www.themarketingagents.com

3. Four Types of Visual Content That Cut Through the Noise, www.mpdailyfix.com

4. Rented or Owned: Where To Focus Your Brand Content, www.baekdal.com

Conversion Optimization

1. A/B Testing – Answers to the Top 5 Questions of 2012, contentverve.com

2. What Is The Best Call To Action Phrase For You?, blog.usabilla.com

Copywriting, Design & Usability

1. Engineers are from Mars, Designers are from Venus, Pando Daily

2. Creating an Effective Coming Soon Page, webdesignledger.com

3. What You Should Expect To Get For Your Money: Website Edition, www.socialmediaexplorer.com

4. When do you use UI walkthroughs?, yakshaving.net

Display & Contextual Advertising

1. ESPN’s Dynamic Wallpaper Ad Looks to Cure Banner Blindness, AdWeek

2. How to Use Twitter Ads for a Small Business Event or Promotion, www.poweredbysearch.com

Domaining

1. Over 50 end user domain sales including Paramount Pictures’ $65k purchase, domainnamewire.com

Email Marketing

1. 2012 Unpredictions: The Reckoning, blog.returnpath.com

2. How to Make Your Email Open and Click-Through Rates Skyrocket, KISS Metrics

3. How to Master the Marketing Platform of Kings, www.copyblogger.com

General Internet Marketing

1. Six Things Every CMO Needs To Know In 2013, Forbes

2. The Most Valuable Lesson a B2B Marketer Will Ever Learn, Convince and Convert

Internet Marketing Industry

1. Meet a Media Planner: Mike Nelson of PPC Associates, advertising.yahoo.com

2. Why you should be skeptical of Chitika’s market-share reports, www.zdnet.com

Mobile/Local Marketing

1. Are you responsive, mobile or app-based?, econsultancy.com

2. Mobile Ad Copy 101, PPC Hero

3. Worldwide, More Money Goes Mobile, eMarketer

Other Items

1. What I got wrong in the Peanut Butter Manifesto, www.linkedin.com

Reputation Management

1. 57% of B2B companies are not prepared for a reputation crisis [infographic], www.trackur.com

Social Media

1. 2012: Year on Twitter for Businesses, about.topsy.com

2. 4 Steps to Strengthen Your Social Media Channels, contentmarketinginstitute.com

3. 5 Ways Social Media is Changing the Way We Interact at Trade Shows, Search Engine Journal

4. 6 Ways Brands Can Leverage Google Plus Communities, socialfresh.com

5. 7 Types of Content To Get You Started on Pinterest, www.searchenginepeople.com

6. Facebook Is Top Social Network In 127 Countries, www.fastcompany.com

7. How To Boost Your Traffic With Pinnable Images, www.seo.com

8. How to Not Get Ghost Banned on Social Media Sites, KISS Metrics

9. Some Thoughts on Monetizing Twitter Chats and Getting Sponsors, www.mackcollier.com

10. The Powerful Two Step System to Increase the Value of Your Facebook Community, www.jeffbullas.com