Marketing Day: January 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. #FindTodd Social Media Effort Attempts To Locate Missing Marketer Todd Tweedy

Last night internet marketer Todd Tweedy posted an eerie public Facebook wall post and hasn’t been seen since. The message references depression and he says goodbye before wishing everyone a happy new year. Since the disaperance, a #FindTodd campaign has started up on Twitter to locate Todd. In addition to the Tweets and coverage, an outpouring of support has shown […]

1. The Rise Of Social Spam: 1.5% Of Tweets & < 4% Of Facebook Posts Are Spam

The rise of social media has inevitably led to the growth of social spam. The Wall Street Journal reported that social spam is on the rise and that the social networks are staffing up to combat this issue. Spam effects over 4 million users every day on Facebook alone. It’s not stopping either; the volume of spam on […]

1. Project Cascade: Does The New York Times Have The Best Tool For Explaining How Content Spreads Online?

There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why some content goes viral, and which social media users are most influential in making it happen. (Here at Marketing Land and Search Engine Land, we seem to get a new PR pitch on […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How Rick Santorum Is Making His “Google Problem” Worse

2. 5 In-House Search Marketing Game Changers In 2011

3. 6 New Year’s Resolutions For The Modern-Day B2B Community Manager

4. It’s Official: PayPal President Scott Thompson The New Yahoo CEO

5. Search Month: December 2011 Search News, In Review

6. SearchWeek: January 2, 2012

Online Marketing News From Around The Web:

Affiliate Marketing

1. Google Affiliate Marketers Infographic, SEO Book

Analytics

1. 4 tips for moving beyond last-touch attribution, www.imediaconnection.com

2. Interview with Annie Cushing on Google Analytics, www.searchenginejournal.com

3. Q&A: How can we benchmark engagement with our site?, www.smartinsights.com

Blogs & Blogging

1. How to Build a Blog Editorial Calendar Even If You Don’t Know Where to Start, pushingsocial.com

2. 16 Simple Blog Changes That Will Improve Your Content Marketing Results, www.blueglass.com

3. 5 Tips For Choosing the Right WordPress Theme Design, bestbloggingtipsonline.com

Business Issues

1. Groupon shares drop on concern about merchants, www.reuters.com

2. Klout Confirms Mega Funding Round, allthingsd.com

3. Apple Hires Adobe’s Todd Teresi to Run iAds, allthingsd.com

4. IAC’s Proust Personal Social Network to Shut Down, allthingsd.com

Content Marketing

1. 130-Plus Content Marketing Ideas For 2012: Part 1 of 4, Search Marketing Standard

2. Coca-Cola Bets the Farm on Content Marketing: Content 2020, blog.junta42.com

Conversion Optimization

1. 5 Easy Ways to Increase Conversions on Your “Coming Soon” Landing Page, unbounce.com

Copywriting, Design & Usability

1. Facebook Timeline Cover: 40 (Really) Creative Examples, www.hongkiat.com

2. 15 steps towards better form usability, www.thatwebguyblog.com

3. How To Save Money On Logo Design, www.dazzlindonna.com

4. Stop Designing Pages And Start Designing Flows, uxdesign.smashingmagazine.com

General Internet Marketing

1. U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, Up 15 Percent vs. Year Ago, comScore

Internet Marketing Industry

1. Marketing Research Chart: Functional roles related to LPO, www.marketingsherpa.com

2. New To Digital Marketing? 12 Leaders Provide Guidance, thefuturebuzz.com

Local Marketing

1. 31 Places to Change Your Business Address, outspokenmedia.com

Mobile Marketing

1. 7 Signs Your Mobile Marketing Sucks, blog.hubspot.com

Reputation Management

1. How to Handle Negative Online Reviews About Your Business, blog.intuit.com

2. Like it or not, the reputation graph is here to stay, GigaOM

Social Media

1. Reddit Has Gone Mad with Power, gawker.com

2. Why Twitter’s “verified account” failure matters, GigaOM

3. 10 Enterprise Social Networking Obstacles, www.informationweek.com

4. 10 Social Media Law & Governance Resolutions for 2012, www.business2community.com

5. 3 Ways Small Businesses Can Maximize Twitter, www.openforum.com

6. Announcing Facebook’s 2012 Hacker Cup, www.facebook.com

7. Google+ Is Going To Mess Up The Internet, www.readwriteweb.com

8. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing, blog.eladgil.com

9. How to Virally Grow Your Facebook Fan Page, socialmediatoday.com

10. It’s time to evolve the social media mindset, www.businessesgrow.com

11. Path is where the A list hangs out, don’t tell anyone., loiclemeur.com

12. People Spent 6.7 Billion Hours on Social Networks in October, www.comscoredatamine.com

13. Social Campaigns Give Long-Term Boost to Brand Metrics, www.emarketer.com

14. Social Media Helps Small Business Boost Sales, Keep Customers, Online Marketing Blog

15. The Impact of Social Media on User Engagement, www.slingshotseo.com

16. Twitter Marketing Tips: 4 B2C Examples, Online Marketing Blog