Jan 31, 20144 min read

Marketing Day: January 31, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw the largest US television audience of all time and be, “the most mobile Super Bowl ever.” According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent […]
Report: In Q4 Facebook Once Again Dominated The Social Login Landscape It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they’ve also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held […]
The Big Smartphone Market Share Data Roundup There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection […]
WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do? This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This particular gent is smart — he controls a marketing budget of over $30m a year, a reasonable enough portion of which is digital. His question stems from the many ways our industry […]
Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl With over 17 years of digital marketing experience across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral […]
Growth Hacking Is Bull, Part 2 “Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.” Fried, Jason, and David Heinemeier. Hansson. Rework. New York: Crown Business, 2010. 193. Print. Unadulterated Growth Hacking In response to my article Growth Hacking is Bull, Sean Ellis provided some background on how he came about the term back […]
The Budweiser #BestBuds Puppy Gets His Own Twitter Account He’s the star of Budweiser’s Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser’s account. He’s now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 […]