Jan 31, 20124 min read

Marketing Day: January 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Infographic: Meet The Chinese Facebook, Twitter & YouTube

What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, they are completely different, popular and home-grown Chinese social networking and sharing services. Gerson Lehrman Group’s G+ site put together an infographic listing some of what it calls the popular “copycat” social media […]

Google Tells Congress: Users Can Opt-Out Of New Privacy Policy By Not Logging In

That was quick. Google has already replied to several questions from Congress about the new, combined privacy policy that the company announced a week ago today. But in its letter, Google may not be giving Congress a good enough answer on lawmakers’ main question about users being able to opt-out. Members of the House Energy […]

Unruly Sends New Guidelines To Partners To Help Avoid Google Penalties

Remember how Google ended up penalizing its Chrome browser in its own search results because of a sponsored video campaign that violated Google’s own paid link guidelines? The company behind that campaign, Unruly, has now emailed instructions to those in its network to help prevent that type of thing from happening again. How Google Penalized Itself […]

Samsung Faces Potential EU Antitrust Wrath For Failure To License Mobile Patents

A new wrinkle was just added to the ever expanding Apple-Samsung IP litigation drama. The European Commission has opened a formal investigation to determine whether the Korean firm breached EU antitrust rules. Did Samsung break its promise to Europe? At issue is whether “Samsung Electronics has abusively, and in contravention of a commitment it gave […]

Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals

Microsoft is trying to make ads in Hotmail better. The company is replacing conventional display ads in its webmail service with deal ads that it believes will be more relevant and interesting to users. Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to […]

It’s Complicated: The Awkward Socialization Of Search

All hail the vision of truly socialized search — where results and experience are personalized, drawing on social graphs, browsing history and reams of input data to deliver on the concept. Our expectations for absolute interconnectivity of environments and extensive personalization have us drooling over this concept of search at a glance. But, taking the […]

Pew Data Underscore The Challenge Of Smartphone-Based “Showrooming” For Traditional Retailers

It has been known for some time that is much as 82 percent of smartphone users (InsightExpress, 2010) consult their iPhones and Android handsets in stores as part of on-site shopping research. Last year Google said that 70 percent of US smartphone owners did price research and looked up product reviews in stores. And this […]