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Writer's pictureFahad H

Marketing Day: January 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Hot on the heels of last week’s rumors that Twitter will expand its enhanced business profiles soon comes a report that Twitter is also prepping some analytics tools for launch later this year. As ReadWriteWeb first reported, Twitter’s Erica Anderson, the company’s Manager of News and Journalism, said this weekend that Twitter is planning to […]

Is Google, which has largely enjoyed a reputation as a trustworthy, wacky and fun company now gaining a new reputation, as something to be feared? When comedian Steve Martin pokes at your privacy policy, when anti-Google graffiti starts turning up and Google “conspiracies” get mentioned on lovable Zooey Deschanel’s “New Girl” sitcom, maybe something’s up. To […]

A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too. Google’s been getting personal in your search for a while, but SPYW brings in a few new elements: personal results, straight from your Google+ network onto […]

I went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell people about problems, you should also suggest a potential solution. Oherwise, you’re just a complainer. That’s great advice, so let’s talk about how we could potentially fix these […]

It’s not just Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows: Yahoo Meme (iPad and iPhone) Yahoo Mim (iPad) Yahoo Answers (Android) Yahoo AppSpot (Android […]

According to the Wall Street Journal, next week Facebook will file its “S-1″ and related documents in preparation for an IPO that could raise a whopping $10 billion and would potentially value the company at $100 billion. As the WSJ reports, the mega-offering would vault Facebook into the top-tier of US public companies: A $10 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

  1. Brands Pay Celebs for Tweets, but who Pays Twitter?, thenextweb.com

  2. How Google+ Can Win: Make Publishing Universal, TechCrunch

  3. Super Bowl advertisers seek buzz on social media, www.reuters.com

  4. Why Facebook Subscribe Can’t Compete With Twitter (Yet), thenextweb.com

  5. 100 Ways to Become a Twitter Power User, www.quicksprout.com

  6. 6 Tips for Improving Twitter Link Click Through Rate, www.getelastic.com

  7. Benchmarking Your Social Performance, www.socialmediaexplorer.com

  8. Does Google+ Offer Businesses an Edge?, New York Times

  9. Facebook: 5 Billion Songs Shared Since September, thenextweb.com

  10. How to Harmonize Google+ With Your Other Social Platforms, searchenginewatch.com

  11. Klout Myth Busters: Thoughts From the Experts, www.searchenginejournal.com

  12. Marketers Value Social Media for Both Branding and Customer Acquisition, www.emarketer.com

  13. Personal vs Business Social Media Accounts, Jeff Korhan

  14. Snickers Tweets Itself into Trouble in the UK, Marketing Pilgrim

  15. Social Media: An Introvert’s Guide, Heidi Cohen

  16. Too Many Social Media Marketers Still Believe Size Matters, Social Media Today

  17. Twitter Gives Glimpse Into Rupert Murdoch’s Mind, New York Times

  18. What Pinterest is Doing That Facebook Isn’t, Read/Write Web

  19. Why Reddit Rules in the Social Media Age, www.internetevolution.com

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