Jan 3, 20125 min read

Marketing Day: January 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Fake Mrs. Rupert Murdoch Points To Hole In Twitter’s Verification System

Twitter’s method of verifying official accounts is a mysterious and sometimes messy system, and it was exposed as such over the weekend by the case of “fake Mrs. Rupert Murdoch.” If you’re just joining the story, one day after News Corporation CEO Rupert Murdoch joined Twitter, a man in London set up a Twitter account […]

Short Attention Spans and Social Media: How to Fight Back

How many Facebook/Twitter/G+ checks, new tab opens and email refreshes will you perform today? In the next 30 minutes? In the time it takes you to read this? Growing evidence shows that social media, among other Internet-age phenomena, is actually rewiring our brains, creating shorter attention spans than ever before. Depending on what you believe, […]

Will Google Have To Ban Itself For Buying Links?

Google has created quite a stir with what appears to be a sponsored blog posts campaign over the holidays — a campaign that may have led Google to gain inbound links as part of the paid blog posts. And, if that’s what happened, it raises the possibility that Google might have to ban itself for […]

Google+ Has Its Biggest Traffic Month Yet In December, Hitwise Says

The holidays were apparently very good to Google+. The search giant’s fledgling social networking site had its biggest traffic month to date, according to Experian Hitwise. U.S. visits to Google+ topped 49 million in December, Hitwise says, and that’s a 55% increase over November. Here’s the Hitwise chart from earlier today: (You can click that […]

Google’s Coming Tablet: A Response To Kindle Fire, Not The iPad

The Kindle Fire is a deeply flawed tablet — yet it has disrupted the nascent tablet market and especially other iPad challengers. Indeed, it may have even motivated Google to develop its own branded tablet, similar to the Google-branded Nexus series of smartphones. By pricing its heavily skinned Android device at $199 and taking a slight […]

For Consumers, Android Is More “Clopen” Than Open

Imagine if when Windows 7 came out, it was only offered on only one particular Dell computer. It was also uncertain when or if other computers, including those made by Dell, would ever be able to upgrade to it. Welcome to the “clopen” world of Android. Android “Open” For Whom? Google has made much of […]

The Best Google Logos Of 2011

After a year of remarkable special Google logos, the company is ending 2011 and welcoming 2012 with a simple logo for New Year’s Eve. Here’s a look at it, as well as a look back as some notable Google “doodles” this year, including the popular Les Paul guitar interactive logo and the singing/dancing Freddie Mercury […]

How 2012′s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry

For years, affiliate marketing has provided a steady stream of traffic and sales to online merchants while publishers reaped healthy yet steady commissions. As a staple in the online marketing toolkit, the affiliate channel continues to play a critical role in driving brand awareness and online revenue. And that role is about to expand significantly […]