Jan 29, 20145 min read

Marketing Day: January 29, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Q4 2013 Earnings: Big Quarter Beats High Expectations, Mobile Drives 53% Of Revenue Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts were expecting good things, but the numbers beat those rosy predictions. Revenue was $2.585 billion, up 63 percent year-over-year and above the $2.33 billion that had been pegged. Earnings per share (Non-GAAP) hit 31 cents, also above expectations […]
Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “social media war room,” Martin composed […]
Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it’s yet another campaign — like those done by Heinz and Kelloggs — that feels more about getting social media attention than […]
Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization’s marketing efforts than they were last year. Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers polled expected data-related expenditures […]
Today Only: Watch This Powerful Guinness Ad Today Or Miss Out In case you missed last week’s touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters’ story. […]
Where To Watch All The 2014 Super Bowl Ads With just days to go before the big game, many of this year’s expected Super Bowl advertisers have been rushing to release full versions of commercials that will air nationally during the game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads […]
The Kaleidoscopic Marketing Technology Landscape Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too. You can click on the above graphic to zoom in on a higher resolution version of […]
Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running In place of the Super Bowl ad it couldn’t afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle’s promoted post on Reddit is an ad… for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad […]