Jan 29, 20134 min read

Marketing Day: January 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report] Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer service, but almost two-thirds of those who answered a recent survey say they’ll be spending more on paid social media ads this year. According to a new report from the Nielsen-owned company, Vizu, 64 percent of […]
Report: YouTube Planning To Launch Paid Channels YouTube is reportedly planning a move that will boost its own revenue, while simultaneously giving brands and video producers another way to make money. According to an AdAge report this morning, YouTube is planning to launch subscription-based channels and it could happen as soon as this spring. YouTube has reached out to a small group […]
AdBrite Ad Exchange Will Close Its Doors By End Of Month The once popular advertising exchange adBrite is closing its doors on February 1st. AdBrite claimed to be the largest independent ad exchange with a transparent marketplace, yet won’t be able to keep the doors open any longer. FBX, re-targeting and the numerous ad networks that are now available have simply run adBrite out of profitability. Yesterday the adBrite team sent the following […]
Custom Audiences May Be Facebook’s Most Compelling Ad Product One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user […]
Creating A Measurement Plan For Content Marketing: 3 Key Considerations As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have arisen about its value and how to measure impact. The good news is that plenty of data and metrics exist. The bad news is that marketers are already awash in data and […]
Pinnerific: Pinterest New Navigation & Look Rolling Out To Select Users Soon Pinterest will be rolling out a sleek new look to a lucky small group of users. The new look feature larger images, better navigation and a faster overall experience. The biggest change occurs with the look of the pin. Big, bold pictures are displayed alongside pins from the same board, related pins and other boards that […]
Report: Google+ Now 2nd-Biggest Social Network Worldwide Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That’s according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can’t claim to have ever heard of before. The company says it does 130,000 Internet […]