Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]
Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button — but at least one journalist isn’t so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users could subscribe to anyone else’s public posts, whether they were […]
When the book “The World is Flat” first hit the bookstands back in 2005, many who read it came to have a better understanding of what it means to run a business in the global economy. Regardless of your view of the book, it did prompt us marketers to look more carefully and closely at the […]
Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages including, Coca-Cola, Bing and Staples. The new pages will allow for custom header […]
With the debate continuing after Google announced a sweeping new approach to its privacy policy on Tuesday, the company has issued a fairly terse statement that also confirms reports that Congress has questions about Google’s changes. In a short blog post, Google Policy Manager Betsy Masiello says Google “look(s) forward” to answering questions from Congress. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
Online Marketing News From Around The Web:
Blogs & Blogging
How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks, kikolani.com
How to Write Blog Posts For Your Existing and Repeat Customers, www.wolf-howl.com
How to Write Potent Headlines, contentforbiz.com
When’s the Best Time to Blog & Share?, Read/Write Web
Business Issues
Forget the EU: How to really empower users on privacy, gigaom.com
Google says privacy change won’t affect government users, www.computerworld.com
Page Rage Escalates As Google Cancels Twitter Android Meeting, pandodaily.com
Visual Revenue Inc. Secures $1.7M Series A Funding, visualrevenue.com
Adscend: McKenna, Facebook case full of ‘false claims’, www.techflash.com
Apple Estimated to Retake Title of World’s Largest Smartphone Vendor, www.macrumors.com
Reporters Without Borders asks Twitter to Reverse Censorship, thenextweb.com
Thoughts on Twitter’s Latest Move, jilliancyork.com
Twitter Commits Social Suicide, www.forbes.com
Twitter uncloaks a year’s worth of DMCA takedown notices, 4,410 in all, Ars Technica
Yahoo! Wins Digital Luminary Award at NATPE, ycorpblog.com
Content Marketing
How to Counter the 6 Most Common White Paper Promotion Mistakes, www.contentmarketinginstitute.com
How to Increase the Odds of Your Content Going Viral – Whiteboard Friday, SEOmoz
OPINION: The five biggest myths of viral video, www.adnews.com.au
Thinking Right (and Left) about Content Marketing, Web Ink Now
Conversion Optimization
Geo-Personalization: Your Opportunity, www.bryaneisenberg.com
Copywriting, Design & Usability
Lies Writers Tell To Cripple Your SEO Copywriting, Outspoken Media
Display & Contextual Advertising
Top 10 Reasons Your Facebook Campaign Isn’t Working, www.searchenginejournal.com
Domaining
General Internet Marketing
Local Marketing
Mobile Marketing
8 Mobile Trends For Small Businesses To Watch In 2012, www.huffingtonpost.com
Amazon Lights the Android World on Fire, blog.flurry.com
Other Items
Reputation Management
For $2 a Star, a Retailer Gets 5-Star Reviews, New York Times
Search Marketing
Everything You Need to Know About Ad Position in AdWords, PPC Hero
What Kinds of Businesses Should Use PPC Advertising?, www.business2community.com
Social Media
More ways to go Pro!, blog.flickr.net
How To Learn Who Has You In Their Google+ Circles, Read/Write Web
Need Google Plus and Twitter content? Go old school, www.seocopywriting.com
Social media strategy 2012, www.smartinsights.com
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